Audrey Hepburn was a British actress, model, dancer & humanitarian.
She was very famous because she won an Emmy, Tony, Grammy & Academy award.
2) Why did Galaxy select Audrey Hepburn for this advert?
They selected her for this advert because they associate there chocolate as the best chocolate to exist, kind of how Audrey Hepburn was viewed as a big Hollywood star.
3) What are the connotations of Audrey Hepburn and celebrity in this advert?
The connotations of Audrey Hepburn in this advert
The advert is set in the 1950's because it was the year her film "Roman Holiday" was released, the advert was set in luxurious Italy which created a perfect setting for this type of advert. This would pleasure the audience because it provides intersexuality & nostalgia.
5) What is intertextuality?
Intersexuality is where one media product makes reference to other media products to interest and engage the audience.
6) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?
Audrey Hepburn's film "Roman Holiday" is featured in this advert, this would create an effect on the audience because
7) Which of Propp's character types are represented in the advert? (Note: you will not find them all).
The hero; The man that take Audrey Hepburn away
The heroine; Audrey Hepburn
The donor; The bus driver
8) How does the advert's narrative (story) follow Todorov's theory of equilibrium?
The advert follows Todorov's theory of equilibrium by having an equilibrium, disequilibrium and a new equilibrium. (Audrey Hepburn on the bus, crate of fruit falling in front of the bus and the chauffeur who takes Audrey instead).
9) What representations of gender can you find in this advert?
I can see the representation of women being elegant sitting in the car being driven around enjoying chocolate and men usually being the ones to save the day.
10) Are stereotypes reinforced or subverted in the Galaxy advert? Give example
By the end of the advert Audrey Hepburn is seen as the hero and this subverts stereotypes because usually the man is meant to be seen as the hero.
