Audience & Industry Essay Feedback

Audience & Industry Essay;

Learner Response

1) Copy & paste your feedback from the email 

WWW: There is definite progress here – you’ve written over 700 words and it’s clear you’ve picked up on the discussions and debates we’ve had in class regarding the power of the internet and its influence on audiences. You’ve covered both sides of the debate for all three industries and the points you make are spot on. This is a great way to end your first term in GCSE Media and gives you a great platform to go on and target the higher grades for the rest of the course.

EBI: Your biggest area to improve on in this essay is written English. You need to make sure your spelling, punctuation and grammar is perfect when writing GCSE essays. Errors such as there/their/they’re are not acceptable at GCSE level. One issue is writing on the blog – it may be worth writing in Microsoft Word first and then copying it over to the blog. This will help you identify any spelling or grammar mistakes before publishing.

In terms of the essay itself, make sure you use the actual wording from the question in every paragraph (e.g. internet, audience, power). In your introduction you actually say the advantages and disadvantages of the media which isn’t the question!

Finally, try and add examples from the media in each paragraph. For example, in the music industry section you could discuss actual artists that have become famous through the internet and for TV you could mention Netflix original series etc.

LR: See tasks on blog.

2) What was the word count for your essay?
The word count for my essay was 736 words.

3) What was your strongest paragraph & why?
In my opinion, my strongest paragraph was the one about the Music Industry. This is because it has the least mistakes and errors out of all the other paragraphs.

4) What was your weakest paragraph & why?
In my opinion, my weakest paragraph was the one about the Film & TV Industry. This is because it has the most mistakes and errors out of all the other paragraphs.

5) Re-write one of your paragraphs from the essay
In this essay I am going to be explaining the disadvantages and advantages of the media, how it has affected a couple of industries and the fact that audiences have more power than they have had before. I agree with the statement to a certain extent because the media has given the audience more power than they had before. When it had hit the year 2000 the internet had just about came out and this affected us because as more phones came out the quality of the screens got better. So since the quality got better no one really decided to go to places like the cinema and started to watch illegal downloads. No one would buy the news as often and would get instant news of electronic devices.

Industries: Ownership & Control

1) Why did Facebook buy Instagram for $1 Billion in 2012?

Facebook brought Instagram for $1 Billion in 2012 so that they were able to cancel out the competition. If Facebook didn't buy Instagram in 2012 they would have eventually become bankrupt and no longer exist.

2) What are the benefits for media companies of Vertical Integration?

The benefits for Vertical Integration media companies is that subsidiaries (smaller companies) are owned by conglomerates (bigger companies). The conglomerates reach out to lots of subsidiaries around the world so there target audience is at a wider range to earn more money.

3) What are the benefits for media companies of Horizontal Integration?

The benefits for Horizontal Integration media companies is that similar companies buy each other so that there no longer in competition and work together to make their products better to gain more money from their target audience.

4) What is a subsidiary?

A subsidiary is a smaller company that's owned by bigger companies such as Comcast, Disney, CBS etc.

5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there's one above to help)
One media company that have used synergy to maximise profit is Facebook they brought Twitter for $1 billion. Another media company is Disney they brought Marvel for $4.2 billion. Alphabet Inc. owns Google and brought it for $12.5 billion.

6) Read this BBC article on Disney buying 21st Century Fox
List 10 companies that are part of the Disney media empire.
Disney owns Marvel, Lucasfilm, Pixar, Dreamworks II, Disneyworld Resorts, Disneyland Paris, ABC Entertainments, Viceland, ESPN & Hulu

7) Why did Disney buy Fox & what were the benefits?
Disney brought Fox because they knew it was going to become big and bring in a lot of money so they decided to buy it, the benefits that they got from this is more money.

Industry & Audience Power Essay

Essay Question:

“The internet has given audiences much more power than ever before.” 

To what extent do you agree with this statement?

Introduction:

In this essay I am going to be explaining the disadvantages and advantages of the media and how its affected the music, film & news industry. I agree with the statement to a certain extent because the media has given the audience more power than they had before. When it had hit the year 2000 the internet had just about came out and this affected us because as more phones came out the quality of the screens got better. So since the quality got better no one really decided to go to places like the cinema and started to watch illegal downloads. No one would buy the news as often and would get instant news of electronic devices.

Music Industry;

The change due to the internet is that anyone could become famous through YouTube and other platforms. This is because there apps that are used by people world-wide and if any one of your videos goes viral then people will start to recognise your face and you'll get a lot of likes, followers, subscribers etc.

The advantage due to this changes is that audiences are able to connect with their favourite artists/role-models (famous people). This is because of Social Medias such as Instagram, Snapchat etc. This is helpful because audiences can share their feedback to anyone they want and you don't need to pay.

The disadvantage due to the change is that artists don't make as much money as they should. This is because people decide to download their music illegally instead of buying it, so there was an increase in their concert tickets and since a lot of their fans go to them they are able to earn the money that they deserve.

Film & TV Industry;

The changes due to film & TV are binge watching and world wide release dates(illegal downloads). This is because on TV they release soap opera's to different countries different times. Soap opera's get realised some people get too attached, this is when they start binge watching.

The advantages due to this change is that audiences don't have to wait a couple of days or weeks for their favourite shows to come out and they can watch it where and whenever they want. This is because on TV and apps such as Netflix they release a whole series and because of phones, tablets, laptops etc. All we need is data to access it.

The disadvantages due to this change is that even though different countries get different context at different times we are still able to access content that isn't in our country yet. This is because of the internet, we can fool it to think were in a different country even though we're not. We could also download this content illegally.

News Industry;

The changes due to the news industry are citizen journalism, live streaming and viral news 'click bait'. This is because if something big happened such as a terrorist attack or a celebrity having a fight etc, people usually use a live streaming app so that others are aware.

The advantages due to this change is audiences don't have to wait the next day for there news and what's going on around the world. This is because we have the internet and electronic devices so we can get instant news, so anyone can be a journalist at any time and all they need to have is a live streaming app.

The disadvantages due to this change is that no one pays for the news anymore so newspaper companies go out of business, journalists lose their jobs etc. This is because of the internet, instant news and because us as the audience choose what news goes viral. Also we don't know who to trust and, this is because of fake news.

Conclusion;

In conclusion to this, I believe that the internet has put out advantages, but also disadvantages. This is because things such as binge watching can be seen as both an advantage & a disadvantage. Its an advantage because we can watch soap opera's when we want and for how ever long we want, but it can be seen as a disadvantage because it can make us forget what we need to do and lose track of time.

Effects Theory

Passive & Active audiences

Passive: This is the view that audiences take in information from the media that has the same effect on everyone.

Active: This is the more modern and generally accepted view that audiences interact with the media they consume.

Hypodermic Needle Theory

This is the suggestion that audiences are always passive and therefore take the intended message from the producer as if it was injected into their minds.

This assumes no individual difference in audience members.

It was believed that in the 1930's that the media was this powerful.

Write down a media text for each category of Blumler & Katz🐱Uses and Gratification theory and why it fits that particular audience use/gratification:

Information/Surveillance😊: Learning information we didn't already know

>Why: This is useful for people to watch because instead of them sitting down and watching non fiction and not learning anything but they can be lazy whilst learning about the world and its past history (or other planets).

Identity🤷‍♀️: Personally relating to something

>Why: This is helpful because it helps to remind the person viewing (the audience) that characters in their favourite shows go through the same things as them as well. It helps to remind them that there not alone and everyone has struggles.

Diversion/Entertainment🥳: Escaping and being entertained away from your normal life

>Why: This is useful for the audience because it helps them to forget all their problems/worries for a good while. Its also helpful because it can be used to escape from our world and help us as the audience go to one we've never been to before.
An example for this are movies such as; 

Marvel films, Chronicles of Narnia, Hunger games etc.

Relationships💖🔐: Having relationships or caring about characters from TV series or soap operas

>Why: This is quite similar to diversion /entertainment but is different as well. Having a relationship with a character makes you forget about whats going on in your life and worry about there's, but that's if you have a positive relationship with them. If you have a negative one then your going to hope something bad happens to them. Also having positive or negative relationships with any character would make you want to know whats going to happen to them so you keep watching. You may even binge watch.

Watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience pleasures or gratifications (use media terminology from Uses and Gratifications theory and the 3V's - notes outlined above).

https://www.youtube.com/watch?time_continue=113&v=_38JDGnr0vA

The 3 V's

Visceral Pleasure: Physical thrill of watching something e.g hairs on the back of your neck in a horror film, sport, big explosions
Vicarious Pleasure: Experiencing something through the characters.
Voyeuristic Pleasure: Watching people e.g hidden camera shows / elements of reality TV like Big Brother.

Blue Planet Clip:

The clip from Blue planet allows us as consumers to experience diversion because its like you have escaped your house to the underwater world and you didn't even need to leave your house. It also has elements of surveillance because you are able to learn new information that you didn't know already. Lastly it has elements of relationships because the consumers may develop love and sympathy for the animals
underwater. 

Reception Theory

1) What is the preferred reading of a media text?

A preferred reading of a media text is a message/ideology or belief the producers want you to take from the product.

2) What is the oppositional reading of a media text?

An oppositional of a media text is when the consumer takes away an opposite message/ideology or belief that the producer tries to communicate with us.

https://www.youtube.com/watch?v=OVOSfHFNlcI

3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?

The Harry Brown trailer positions the audience to respond to the teenage in a negative way because it shows that young people are violent and they don't care about their community or how others view them.

4) Why might young people reject this reading and construct an oppositional reading of the trailer?

Young people might reject this reading and construct an oppositional reading of this trailer because not all young people are violent and in media we are viewed unfairly.

Preferred Reading:

The preferred reading for this Mc Donald's advert is the food they presented ( Big Mac). The idea that the producers want us to take from this advert is that there's no other burger/sandwich  like the Big Mac. This is because its a burger with three buns and two pieces of meat, the producer wants us to believe only place we can get a burger as good as that is from Mac Donald's.

Negotiated Reading:

The negotiated reading for this Mc Donald's advert of the Big Mac is that it there's no other burger/sandwich like this and even though it looks appealing to the eye not everything you read is true, so this burger could have some other meat products in it as well as beef.

Oppositional Reading:

The oppositional reading for this Mc Donald's advert is that the burger/sandwich (Big Mac) is the complete opposite to what the producers want us to think or believe and just because it looks visually appealing to the eye doesn't mean it has 100% beef in it, just because it looks like it has something in it doesn't mean it does.

Preferred Reading:

The preferred reading for this Call Of Duty poster is that the game is about war, your able to see this because of the costume that the character on the front cover is wearing (Military uniform). This game is meant to be a strong and violent game. This is because the character on the front cover has a black face and he's holding a skull, also there's fire at the bottom of the poster.

Negotiated Reading:

The negotiated reading for this Black Ops advert is that this game could be about war but it could be about something else as well, so there's a 50% chance for both things until you actually play the game.

Oppositional Reading:

The oppositional reading for this game advert/poster (Black Ops) is the complete opposite to what the producers want us to think or believe and just because it looks like its about war doesn't mean it will be. It could be about just a regular street fight but the producers want money so they made the front cover look better than the actual game.

Camera Work Analysis 2:

Three Camera Shots:
    - The opening (establishing) shot helps us understand whats going on in this media clip because it comes in and covers a lot of the surroundings (background) of the scene in-order for us to acknowledge that a new scene is going to be set in this particular spot.

    - The extreme close up is usually effective but that's because its not as often as other shots such as the medium close up. The extreme close up focuses on a particular part of the characters body or an object in the scene.

    - The medium close up is quite useful in movies or on posters because its not too close to the character but its not too far away neither, it mainly just shows the characters shoulders up till the top of the characters head. This shot is used the most out of the other six shots.

Camera Work Analysis 1:

 

The medium close up shot allows us to see the characters facial expressions. It also allows us as the audience feel like we are involved because this type of shot can make us feel closer to the character. This is because when you have a convocation with someone in real life your able to see the upper part of their body (shoulder and above).

The establishing shot allows us to be introduced to a new location. This is useful for setting a new scene so that we are aware of the new surroundings. It also makes it more realistic and clear to understand instead of jus switching the scene and going straight into action because then we would be confused on what's going on.

The close up shot allows us to share emotion with the character. This is because its an image that's very close to the face. It allows us to see the characters facial expressions clearly. This type of shot isn't used often, but when it is its  used affectively. The audience feels connected with the character.

October Assessment

Learner Response

mark scheme for this assessment

1) Did you get any media terminology wrong in the assessment? 

 In this assessment i got some Media terminology wrong such as question 1 & 4.

               (Denotation & explaining what a Target Audience is)


2) Identify one of your stronger questions. Why did you do better on this question?

I think i did good on question 2,6 & 7. I did good on question 2 because i got full marks      on it an i think i did good on question 6 & 7 because i was just one mark off getting full    marks on the question.  


3) Identify one of your weaker questions. Why did you score lower on this particular question?

One of my weaker questions was question 9 this is because i didn't have enough time to    write it, this is because i daydreamed for a bit while writing out one of the other              questions I think if i didn't waste my time there i would have had enough time to write a    couple more lines.

4) Re-draft your answer to Q9 and type it out in full. Use the mark scheme to identify anticipated content you can add to your response and make sure your typed re-draft is a top-level answer.

A  stereotypical image of a child in need is used in the hope that the target audience will recognise this stereotype and the image will compel them to give money and donate to the cause. An image of a child would want us to protect and help them as much as we are able to because they can’t look after themselves.  It could also appeal to people that have children at quite young ages because then they’ll be able to think about the child in that situation. 

Mise-en-scene

https://www.youtube.com/watch?v=CKtq-bZgS8I

What does CLAMPS stand for..?

      -Costume
      -Lighting
      -Action/actor
      -Make up & hair
      -Props
      -Setting

Mise - en - scene is a French term meaning “put on stage”
It refers to the Media language used by the producer in their media products to communicate with their audience.

Stranger Things advert:

Lighting- It’s kind of dark and there’s not a lot of lighting outside or in the house. At the start of the scene the lights were flickering.

Make up & hair- The actors in the scene are dressed like it’s the 1980’s and have hairstyles from back then. The way that they dress can help hint is what time period there from.
Setting- The setting was set in many different places such as the boys house, outside (down the road) and even the woods/forest.

Key Analysis (LIAR)

LANGUAGE: This movie Splice was released June 4th 2010. The tag-line says 'She's Not Human... Not Entirely' on the film poster your able to see a figure that looks like a rat in human form I assume its a girl because she's wearing a dress. The director was Vincenzo Natali and the estimated budget was $26 million USD and the Gross revenue cost $26.90 million US.

INDUSTRIES:The film was produced by Dark Castle (for Universal Entertainment) who are associated with horror films. It was executively produced by Guillermo del Toro who is a well known director. It was commercially successful by being the highest grossing Canadian feature film.

AUDIENCE:This looks like it would be targeted at an audience of mixed gender (although perhaps slightly more female) An adult age range might apply due to the 15 certificate and the content which includes hybridity and genetic experimentation.

REPRESENTATION:The focal picture shows a female in a dominant position with another female confronting her. There is a male in the background which is perhaps unusual, particularly in science fiction.

IT Denotation & Connotation

DENOTATION: In the IT film poster your able to see a little boy in a yellow rain coat facing towards a clown holding a balloon. The clown is hidden in the dark and your not really able to see him/her properly.
CONNOTATION: The clown in the background is partly hidden in the darkness, this may signify that he/she is a villain (bad person) in the film and is up to no good. The darkness and the brightly coloured clown can help us understand that the movie is horror.

Media Denotation & Connotation

DENOTATION: In this Water Aid poster advert you are able to see an girl and she looks a bit upset, the writing besides her says "Dig toilets Not graves". Behind her your able to see slight images of houses that look like they could be made out of mud.

CONNOTATION: The writing that says "Dig toilets Not graves" is put bold and has little holes through it this could suggest that the life she lives is hard, this is because the holes in the writing could symbolise the risks the children have of dying from illnesses.

Media Fruit Bowl Task

First blog task

1) Which part of the course are you looking forward most?
    I am looking forward to the practical work and some written work.

2) What knowledge and skills do you hope to learn in Media?
    I am looking to pick up my confidence in Media.

3) What grade are you realistically hoping to achieve in Media?
    In Media i'm trying to achieve a grade 4 or above.

4) What was the last TV programme or film you watched? 
    The last movie I watched was 'The Other Side Of The Door'.
  

5) Why do you think that TV programme or film appealed to an audience?
   I think the film appealed to an audience that likes horror because of the way the movie poster was set out.

6) What technology have you used to access the media in the last 24 hours? (Radio, TV, phone etc.)
    In the last 24 hours I have used a phone, speaker and a laptop.

7) What device do you use most to access the media?
    I use my phone to access the media the most.

8) Watch this clip from acclaimed BBC drama series Doctor Who:

https://youtu.be/yJqsPBWbtjk

9) Why was the casting of Jodie Whittaker a significant moment in the history of Doctor Who?
    

10) What aspects of this scene do you think an audience might enjoy? List at least three things and explain       why the audience would enjoy each aspect. 

      One thing i enjoyed from this scene was his sly humour that was used.

      Another thing i enjoyed was the way the smoke approached the screen while he was talking.

      One last thing i enjoyed was when the orange liquid shot out of him towards the end , the effects used were        really interesting to look at.