Thursday 5 December 2019

Videogames: Kardashain Case Study

Kardashain Case Study

Language

1) What is the objective when playing the Kim Kardashian: Hollywood game?
The objective when playing Kim Kardashian Hollywood game to is become a popular and successful an A-List celebrity who's famous on social media and knows a lot of other celebrities.

2) What is an A-list celebrity? Why is it important in Kim Kardashian: Hollywood?

An A-List celebrity is the highest rank of being famous and its important to Kim Kardashian Hollywood because 

3) How do you download the Kim Kardashian: Hollywood game?

You download the the Kim Kardashian Hollywood game on the app store.

4) What is the narrative or story-line of Kim Kardashian: Hollywood? Where is it set?

There are a lot of different narratives/story-lines for the Kim Kardashian Hollywood game, but the main narrative/story-line is to become an A-List celebrity.

5) What characters can you play as? What characters appear in the game?

On Kim Kardashian Hollywood you make your own avatar to play as. The characters that appear in the game are Kim Kardashian, your avatar and lots of other famous characters.


Industries

1) How much does Kim Kardashian: Hollywood cost?

Kim Kardashian: Hollywood costs more than $220 million

2) How does the game make money?

Kim Kardashian Hollywood makes its money by adding in app purchases, subscriptions (gold $49, sliver $20, bronze $5) and advertising (fashion, beauty products etc.)

3) What subscriptions are available to Kim Kardashian: Hollywood?

The subscriptions available to Kim Kardashian are gold, silver and bronze.

4) How was Kim Kardashian: Hollywood marketed and promoted?

Kim Kardashian: Hollywood was marketed and promoted by advertisement on television, social media and fashion.

5) How does Kim Kardashian: Hollywood use media convergence to cross-promote the game and the Kardashian brand?
Kim Kardashain: Hollywood uses cross-promotion because she has a lot of famous family members and friends who are loved by the media because of the different things they specialise in so she decided to promote her brand to a bigger target audience by getting people to support her.


Audience

1) Who is the intended audience for the Kim Kardashian Hollywood game? Why do you think this?
The intended audience for Kim Kardashian: Hollywood are young females around the ages of 7-13 who may be interested in becoming famous online or in real life. This may also lead to the fact that females are mainly seen to play games on phones or tablets (on the go) where as males like to play computer games.

2) What audience pleasures are provided by the game? Use Blumler & Katz's Uses and Gratifications theory.
The game provides Diversion & Escapism by leading a lifestyle that some people may aspire to, it provides Personal relationships because it fully engrosses you to ensure your avatar is complete, it provides Surveillance & Information because it looks at other celebrities in the game. It also includes Personal identity because it looks at relationships and advice. 

3) Why is the game so addictive for audiences?

The games seen as addictive for audiences because they are being entertained, this is the idea of Blumler + Katz uses and gratification theory of escapism. The game has tasks which would make the audience want to complete, so therefore they will get addicted and want to play more of the game. 

Read this article from Forbes on why the Kim Kardashian game is so successful. If the website is blocked in school, you can access the text of the article here.

4) Why does James Liu think Kim Kardashian: Hollywood is so successful?


5) What does James Liu suggest is the reason players keep coming back to the game?

The frustration of the lack of energy, most of the events require more then one energy to complete. 


Representations

1) What representations of women can be found in Kim Kardashian: Hollywood?

The representations found of women that's found in Kim Kardashian: Hollywood are that women are seen as strong and independent who have control over their own lives, but also theirs certain female characters such as Willow who start an issue with you over a boy which leads into the fact that girls are petty. 

2) What representations of race, ethnicity or sexuality can be found in the game?

Representations of race, ethnicity & sexuality are found as all positives in this game because you are able to make your avatar anything you want.

3) How does the game both reinforce and subvert stereotypes in the media?

It reinforces stereotypes by forcing the appearance of women to  look a certain way, like an Instagram model or influencer. It forces the life of fame upon young males/females.

4) What does the game suggest regarding modern perceptions of celebrity and how to get famous?
Kim Kardashian: Hollywood suggests that to be famous you have to look a certain way online and on social media, you also have to act a certain way and it may give you the kind of feeling as if you have to see yourself as more superior compared to all the other people you are around.


5) How might someone criticise the representation of celebrity in Kim Kardashian: Hollywood?
Someone may criticise the representation of celebrity in Kim Kardashian: Hollywood because of the way they sexuality her in the game, the emphasis on certain body parts such as her breasts which makes females at a young age think that they have to look a certain way.