Coursework: Summer Project 2019

1) Research: lifestyle TV adverts
http://www.youtube.com/watch?v=mEB1C59hCvs#action=share

Narrative: What is the story of the advert?

The story of this advert is like documentary based this is because you have a group of young people talking about their lifestyles and how sports has had a big impact on them, this is then followed by them explaining how this n the help of Nike has made them become a true Londoner.

Audience: What does the advert suggest about the lifestyle of someone who uses this product or brand?

This advert suggests an athletic lifestyle of someone who uses this product, this is because it shows us how

Representation: What representations of young people can you find in this advert?

The representation of young people in this advent is positive. This is because young people are shown working hard & achieving their goals. Also the video varies in different types of races so it doesn’t matter if your black or white. This suggests that anyone can achieve their goal if they really wanted
to.

https://youtu.be/oAoOdhtbBms

Narrative: What is the story of the advert?

The story of the advert is that you shouldn't give up no matter what this is because you have a chjild show that doesn't give up and always tries. Also, it shows that parents need to be there to help their kids out to try help them accomplish what they want.

Audience: What does the advert suggest about the lifestyle of someone who uses this product or brand?

The advert suggests that people who shop at Publix are families/parents who want the best for their child's future in life. This is because if you shop their your child shall succeed in life. 

Representation: What representations of young people can you find in this advert?

The representation of young people in this advert is positive. This is because it shows a positive representation of members from BAME communities who end us succeeding in life.

https://youtu.be/nx5oYrMuc1M

Narrative: What is the story of the advert?

The story of this advert is

Audience: What does the advert suggest about the lifestyle of someone who uses this product or brand?

The advert suggests

Representation: What representations of young people can you find in this advert?

The representation of young people in this advert is seen as

2) TV advert planning and Statement of Intent

Plan out the brand of body spray you will advertise and the narrative for your new, original TV advert. Next, write the first draft of your genuine 300-word Statement of Intent. The final draft of this will be submitted to the exam board alongside your TV advert and is worth 10 marks of the overall 60 marks available.

Guidance is provided by AQA in their NEA Student Booklet but we strongly recommend you also look at our Statement of Intent suggested content document too.

My idea for this advert is that I’m going to use a Lynx spray and I want to make it kind of like a documentary on a person’s life who is an upcoming artist, this is because I want to make it seem as if the spray I’m advertising gives people confidence and helps then unlock all their close doors. This should make people with low self-esteem become more confident because they’ve just seen an advert which they should be able to relate too. This could also make them become much more confident and push themselves as they’ve seen someone in a similar situation become successful because they tried harder and believed in themselves a bit more.

Coursework: Preliminary Exercise

TV Advert - 'Late 2 Lesson'

Key Information:

Length: approximately 30 seconds

Equipment: Smart phone or a school Canon Legria (limited numbers available).                  Note: you may need to bring in the cable to capture the videos from your phone.

Groups: None. You MUST work individually. However, other people can act in the advert or operate equipment (e.g. camera, sound) as long as they are directed by the candidate submitting the work. You may want to get into groups of two or three to help each other complete this task.

What your TV advert needs to include

Content: Your scene must include match-on-action editing and a pack shot that clearly demonstrates to the audience that this is a TV advert for a body spray product.

Camerawork: You must include at least one long shot, medium shot, close-up, extreme close-up, over-the-shoulder shot and either a high or low angle shot. You also must include both fixed camera shots and camera movement (e.g. handheld, tracking, pan etc.)

Editing: You must include match-on-action continuity editing.

Sound: You must include dialogue or voiceover plus music to help establish the brand and lifestyle of the audience you are targeting. 

Deadlines

Planning and filming: This week's lessons 

Editing and final deadline: Next week Thursday

Statement of intent;

   - I want to set it as if the student whose late to class is popular, this is because it would symbolise a strong and bold meaning to the spray.

   - I want my character to hang out by the basketball court or to go to the wrong class by mistake which will make them late.

   - When my character realises that he/she went to the wrong class or realises that she's really late she will run down the corridor, when he/she knocks on the door the teacher will be angry that he/she is late.

   - But then the teacher decides to let him/her off, I want to indicate that the spray was the reason his/her teacher let him/her off.