OMO

1) What year was the advert produced?
This advert was produced in the 1950's.

2) How were women represented in most adverts in the 1950s?
In the 1950's women were represented in most adverts as housewives who are good for nothing except for cooking, cleaning etc. All men were seen as superior to women. 

3) How does the heading  message and typography promote the product?
The message of this advert suggests that no other brand is as good as OMO and the typography is in black and bold, this is done to help the advert stand out.

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?
As your able to see, the women in this advert has a happy face. This suggests that housework keeps or makes a female happy. She also has a full face of makeup which subverts stereotypes of women caring or keeping up with their appearance. This also suggests that women are meant to look pretty all the time even if they are locked up inside their houses doing house work.

5) Why is a picture of the product added to the bottom right of the advert?
A picture of the product is inserted in the bottom right corner of the advert so that if a person goes to there local shop or supermarket, they already know what this product looks like so they don't have to hunt for it if they want to try it out after that saw this advert. 

6) What are the connotations of the chosen colours in this advert?
The colours used in this advert is red, blue, yellow, white and black. These colours are usually used in comic books and comics are usually memorable because of their eye catching colours, since knowing this I suggest that the connotations of this advert was to be memorable for their audience so that they can have an increase on prices.  

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.
This shows their target audience and others what people think about their product by giving a rating and their opinion on the product that they used. This should hopefully persuade their target audience and others to buy their product.

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.
The representations found of women in this advert subverts stereotypes by  saying that they should only be housewives and obtain jobs in a domestic environment.

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
The prefered reading for this advert would be women are housewives and should only be working at home, they need this product so that they are able to please the males in there house and if they don't have a husband this would help you to look presentable since it makes whites so bright.

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?
The oppositional reading for this advert would be that this advert is disgusting and women shouldn't be seen as less superior to men.

Representation NHS Blood Campaign

1) What does BAME stand for?
BAME stands for Black, Asian and minority ethnic.

2) Why is there a need for blood in the BAME community? 

There's need for blood in BAME communities so that we can meet the needs of all the patients in England. For example, a number of blood conditions like sickle cell can be treated through blood transfusions and these diseases mainly affect Black, Asian and minority ethnic people. 

3) What does this advert want people to do once they've seen it ('call to action')?

They want people from a BAME background to and give blood to help others that need it, such as patients with sickle cell etc.

4) Why is the advert called 'Represent'?

The advert is called 'Represent' because it's representing famous people from every ethnic background, also the 'e' is in the colour red to represent blood.

5) Why have the producers chosen famous BAME celebrities to feature in the advert? 

One person represented in this advert is Kanya King. 
She's famous because she's the founder of MOBO. Also, she internationally renowned entrepreneur through her role as CEO founder and visionary of MOBO.

Another person represented in this advert is Chuka Umunna.
He's famous because hes an MP.

The last person represented in this advert is Nicola Adams.
She's famous because

6) Why is there a slow-paced long shot of empty chairs at the end of the advert?

There's a slow-pace long shot into the seats at the end because the empty seats represent that barely anyone from BAME backgrounds donate blood, this would have a negative affect on the audience because it would reinforce BAME stereotypes.

7) How does the advert match the key conventions of a typical rap music video?
The advert matches the key conventions of a rap music video because it has direct contact with the camera addressing the audience, props like costume, a clear display of emotions, strong editing cuts between performance and narrative and many low angle shots.

8) How does the advert subvert stereotypes? 
Ethnicity - They have a black female Muslim scientist and she subverts stereotypes by being a female Muslim who's also black.
Disability - They have a disabled basketball player who subverts stereotypes because of the fact that he's disabled.

9) How does the advert reinforce certain stereotypes of the BAME community?
The advert reinforces stereotypes of black people being used as entertainment to grab attention, this is shown when there's a big group of black females singing in a group. Also, the asian artist shown subverts stereotypes because asians are usually represented as dentists, doctors etc.

10) Choose one key scene from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).

Magazine CSP's;

Learner Response

Feedback from teacher:

WWW: There is some good work here – your Tatler case study starts off so well with a clear understanding of the audience and importantly how the magazine targets that audience. Unfortunately, that excellent start isn’t maintained across both pieces of work so that is now the challenge you need to address.

EBI: The Tatler case study is unfinished – three questions in the Media Language section are missing along with the final question in the case study. Similarly, with Reveal you haven’t finished the questions for Representations and have left out social and cultural context completely. These are exam texts and you could easily get a question on the social and cultural contexts – if you don’t do the work you won’t pass the exam. Most importantly, you need to take pride in your work and develop a stronger attention to detail so you don’t leave work unfinished or miss sections out. You’re better than that!

LR: Finish both your Reveal and Tatler case study blogs by next Thursday.

Three facts/statistics about Tatler & Reveal:

    - Tatler is an Irish magazine company and its been around for 129 years.

    - Reveal readers vary between the ages of 18-34, the race/gender is usually white females.

    - Tatler is read by middle-upper class people & Reveal is read by lower-middle class people.

Gender Representation in Advertising

1) Find three adverts featuring women that are from the 1950s or 1960s.

2) Find three adverts featuring women that are from post-2000.

 

3) What stereotypes of women can you find in the 1950s and 1960s adverts?

The stereotypes i'm able to find of women on the advertisements from 1950's - 1960's shows us that women only do housework, they have to be slim and have to have a pretty or clear face. There not allowed to have fun they have to do house work all the time, only the man can have fun and go off to find work.

4) What stereotypes of women can you find in the post-2000s adverts?

The stereotypes i'm able to find of women on the advertisements from 2000 - present day shows us that women don't have to have a certain body shape, that us as women are able to step out the kitchen and go to enjoy activities such as sports, but it still have the image that we have to look a certain way (clear or pretty face etc.)

5) How do your findings suggest representations of gender have changed over the last 50 years? 

My findings suggest that over 50 years not much has changed o the expectations on women. The only thing which changed that made a big impact is the fact that women have to stay at home and not go out to find work that was referred as “men’s work” other than that women still have to look pretty and are mainly seen in cleaning adverts.