Monday 20 April 2020

Film Industry: Marvel Cinematic Universe

Read this BBC article on the Marvel Cinematic Universe and answer the following questions based on the article:

1) How many films are there in the Marvel Cinematic Universe (MCU)?


There are 22 movies in MCU:

Captain America The First Avenger (1943), Captain Marvel (1995), Iron Man (2010), Iron Man 2 (2011), The Incredible Hulk (2011), Thor (2011), The Avengers (2012), Iron Man 3 (2012), Thor The Dark World (2013), Captain America The Winter Soldier (2014), Guardians Of The Galaxy (2014), Guardians Of The Galaxy 2 (2014), Avengers Age Of Ultron (2015), Ant-Man (2015), Captain America Civil War (2016), Doctor Strange (2016), Spider-Man Homecoming (20-17), Black Panther (2017), Thor Ragnarok (2017), Avengers Infinity War (2017), Ant-Man and Wasp (2017), Avengers Endgame (2017).

2) How much money have the MCU films made in total so far?

The MCU is the the most successful film franchise of all time, making more than $18.2bn (£13.7bn) to date (21 April 2019)

3) Why did Marvel create the Avengers films?

Marvel created the Avengers films and structured them in order of space for crossover so that each movie would lead to a next creating a story line.

4) What will Phase Four of the Marvel Cinematic Universe involve?

Phase Four begins with the release of Spider-Man: Far from Home and new films involving other supposedly dead characters have also been confirmed to Phase Four.

5) What will happen with Doctor Strange and who is the main star?

Doctor Strange will return for a sequential "some point in the future" and the main star is Benedict Cumberbatch.


6) Who owns the rights to Spider-man and why is the character now appearing in Marvel films? 

Spider-man was sold to Sony and Spider-man appears in Marvel films because they have a partnership that allows Tom Holland's Spider-man to appear in MCU films.

7) Which company owns the rights to the Fantastic Four and the X-Men?


The Fantastic Four series and X-Men were sold to 20th Century Fox. 

8) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disney+?


Disney has announced plans for several new Marvel TV series and to release them on their new streaming service Disney+.

Music Video: Assessment Question

“Music videos are still important for artists to promote themselves to audiences”
How far do you agree with this statement?

I agree to this statement to a certain extent because if you watch closely we could apply Blumler & Katz’s Uses & Gratifications theory of diversion to both music video CSP’s. For example Arctic Monkeys use mise-en-scene, color grading & real 1980’s cameras (Ikegami 3 tube TV cameras) to create the effect of an old 80’s TV show (The Old Grey Whistle Test). The significance of 'I Bet You Look Good On The Dancefloor' by Arctic Monkeys would be the fact that they would perform at bars, clubs etc. making this song become a big hit. As well as applying Blumler & Katz’s Uses & Gratifications theory of diversion in our One Direction CSP, we can combine this with nostalgia since they use color filters to define their past and present selves. The significance of 'History' by One Direction would be how they turned a typical love song into the closing of their branding as a music band. This can be seen in the music video where they use a color filter of black and white to define them and their progression in the music industry however they used normal color and combined it with mise-en-scene to create a much older look. They also added clips of fans and concerts making it an emotional song and further aware to their audience.