Videogames: Kardashain Case Study

Kardashain Case Study

Language

1) What is the objective when playing the Kim Kardashian: Hollywood game?
The objective when playing Kim Kardashian Hollywood game to is become a popular and successful an A-List celebrity who's famous on social media and knows a lot of other celebrities.

2) What is an A-list celebrity? Why is it important in Kim Kardashian: Hollywood?
An A-List celebrity is the highest rank of being famous and its important to Kim Kardashian Hollywood because 

3) How do you download the Kim Kardashian: Hollywood game?
You download the the Kim Kardashian Hollywood game on the app store.

4) What is the narrative or story-line of Kim Kardashian: Hollywood? Where is it set?
There are a lot of different narratives/story-lines for the Kim Kardashian Hollywood game, but the main narrative/story-line is to become an A-List celebrity.

5) What characters can you play as? What characters appear in the game?
On Kim Kardashian Hollywood you make your own avatar to play as. The characters that appear in the game are Kim Kardashian, your avatar and lots of other famous characters.


Industries

1) How much does Kim Kardashian: Hollywood cost?
Kim Kardashian: Hollywood costs more than $220 million

2) How does the game make money?
Kim Kardashian Hollywood makes its money by adding in app purchases, subscriptions (gold $49, sliver $20, bronze $5) and advertising (fashion, beauty products etc.)

3) What subscriptions are available to Kim Kardashian: Hollywood?
The subscriptions available to Kim Kardashian are gold, silver and bronze.

4) How was Kim Kardashian: Hollywood marketed and promoted?
Kim Kardashian: Hollywood was marketed and promoted by advertisement on television, social media and fashion.

5) How does Kim Kardashian: Hollywood use media convergence to cross-promote the game and the Kardashian brand?
Kim Kardashain: Hollywood uses cross-promotion because she has a lot of famous family members and friends who are loved by the media because of the different things they specialise in so she decided to promote her brand to a bigger target audience by getting people to support her.


Audience

1) Who is the intended audience for the Kim Kardashian Hollywood game? Why do you think this?
The intended audience for Kim Kardashian: Hollywood are young females around the ages of 7-13 who may be interested in becoming famous online or in real life. This may also lead to the fact that females are mainly seen to play games on phones or tablets (on the go) where as males like to play computer games.

2) What audience pleasures are provided by the game? Use Blumler & Katz's Uses and Gratifications theory.
The game provides Diversion & Escapism by leading a lifestyle that some people may aspire to, it provides Personal relationships because it fully engrosses you to ensure your avatar is complete, it provides Surveillance & Information because it looks at other celebrities in the game. It also includes Personal identity because it looks at relationships and advice. 

3) Why is the game so addictive for audiences?
The games seen as addictive for audiences because they are being entertained, this is the idea of Blumler + Katz uses and gratification theory of escapism. The game has tasks which would make the audience want to complete, so therefore they will get addicted and want to play more of the game. 

Read this article from Forbes on why the Kim Kardashian game is so successful. If the website is blocked in school, you can access the text of the article here.

4) Why does James Liu think Kim Kardashian: Hollywood is so successful?

5) What does James Liu suggest is the reason players keep coming back to the game?
The frustration of the lack of energy, most of the events require more then one energy to complete. 


Representations

1) What representations of women can be found in Kim Kardashian: Hollywood?
The representations found of women that's found in Kim Kardashian: Hollywood are that women are seen as strong and independent who have control over their own lives, but also theirs certain female characters such as Willow who start an issue with you over a boy which leads into the fact that girls are petty. 

2) What representations of race, ethnicity or sexuality can be found in the game?
Representations of race, ethnicity & sexuality are found as all positives in this game because you are able to make your avatar anything you want.

3) How does the game both reinforce and subvert stereotypes in the media?
It reinforces stereotypes by forcing the appearance of women to  look a certain way, like an Instagram model or influencer. It forces the life of fame upon young males/females.

4) What does the game suggest regarding modern perceptions of celebrity and how to get famous?
Kim Kardashian: Hollywood suggests that to be famous you have to look a certain way online and on social media, you also have to act a certain way and it may give you the kind of feeling as if you have to see yourself as more superior compared to all the other people you are around.

5) How might someone criticise the representation of celebrity in Kim Kardashian: Hollywood?

Someone may criticise the representation of celebrity in Kim Kardashian: Hollywood because of the way they sexuality her in the game, the emphasis on certain body parts such as her breasts which makes females at a young age think that they have to look a certain way.

Videogames: Lara Croft Case Study

Lara Croft Case Study

Language

1) Who is Lara Croft and when did she first appear in a videogame?
Lara Croft is a female protagonist and and she first appeared in a videogame in 1966.

2) What classic films influenced the creation of Lara Croft and the Tomb Raider games?
Indiana Jones was the film that influenced Eidos to create the first Tomb Raider game.

3) How has Lara Croft and Tomb Raider moved beyond just being a videogame?
Lara Croft and Tomb Raider has moved beyond just being a videogame because there have been movies based on the character of Lara Croft and more games have developed off Tomb Raider such as Lara Croft Go.

4) What devices can you play Lara Croft Go on?
Phones, Tablets, iPads etc.

5) What type of game is Lara Croft Go?
Lara Croft Go is an adventure puzzle based game.

6) How does Lara Croft Go use narrative (storyline)?
The narrative of Lara Croft Go is to go through to complete lots of different mazes to unlock individual levels while collecting gems and artefacts to help complete the game.

7) What iconography can be found in Lara Croft Go? How does this help communicate the sub-genre of videogame?
The iconography found in Lara Croft Go is costume, weponds & props. The sub-genre communicated is danger and action.

8) What other characters or enemies feature in the game?
The characters found in Lara Croft Go is Lara Croft, spiders, snakes etc.

9) What is the setting for Lara Croft Go? How does this compare to previous Lara Croft or Tomb Raider games?
The setting for Lara Croft Go is set in an Amazon jungle with ancient ruins, this compares to a Tomb Raider game because it has kind of the same setting. Mainly games like Tomb Raider or Lara Croft Go are set in ancient ruins.

10) Read this BBC article on the history of Lara Croft and Tomb Raider. How has the character of Lara Croft evolved over the last 20 years?  
The character of Lara Croft has evolved over time because she used to wear short ridiculous clothing but now shes more dressed and wears clothing that's suitable for exploring.

Industries

1) What does PEGI stand for?
PEGI stands for Pan European Game Information

2) What is PEGI's job?
PEGI's job is to use the rating system to rate video games in the European to help the consumers make informed decisions when buying a video game or an app through the use of age recommendations and content descriptors.

3) Which company created Lara Croft Go?
Lara Croft Go was developed by Square Enix Montreal, a studio that was founded to develop a triple-A Hitman game but was re-purposed to create mobile games for the West.

4) What two popular videogame franchises were combined to create Lara Croft Go?
Lara Croft Go is the combination of two successful franchises, Lara Croft Tomb Raider & Hitman Go mobile game.

5) What else is part of the Lara Croft/Tomb Raider franchise?
Hitman Go is apart of the Lara Croft & Tomb Raider franchise.


Audience

1) Why might an audience enjoy playing Lara Croft Go?
An audience may enjoy playing Lara Croft Go because it uses Blumler and Katz Uses and Gratifications theory of diversion and personal relations. Diversion is a good way to hook gamers into your game as a way of escapism so that they loose track of time, where as personal relations will have you as a gamer feeling a sort of way towards a character. For example, getting upset if a character dies.

2) Where and when might an audience play a game like Lara Croft Go? Think about the device it is played on and the times of the day someone might want to play the game.
Because of the fact that Lara Croft is a phone and tablet game an audience may play this type of game when they are on the go, when they are waiting for something or when they get bored. This is because its an easy access game.

3) How did Square Enix design Lara Croft to make it appealing to an audience?
Square Enix designed Lara Croft to appeal to an audience because it used two very popular games back in the 19th century to grab a large audience, also it uses puzzles and females are more likely to play puzzle games so that is how they upped there gamers.

4) Which of Blumler and Katz's Uses and Gratifications theory might apply to Lara Croft Go?
Diversion (entertainment)
Personal relationships (social interaction)

5) Who is the target audience for Lara Croft Go? How does brand loyalty contribute to this target audience?
Lara Croft Go is targeted mainly at a female audience since its a puzzle game and female are usually interested with puzzle games, but its also because of the fact that the protagonist is female and shes an adventurer and females like action and adventure.


Representation

1) How are women usually represented in videogames?
Women are usually represented as some kind of sex object in videogames, this is because they are mainly not wearing a lot of clothes.

2) How does the character of Lara Croft reinforce female stereotypes in the media?
Lara Croft reinforces female stereotypes because they focus on her appearance, they make her over sexualised (sound effects and clothing)

3) How does the character of Lara Croft subvert female stereotypes in the media?
Lara Croft subverts female stereotypes because during 1966 she was the first female playable character and she was a protagonist. Also, she has male traits such as superior strength, intellect/skill and she knows how to handle weponds.

4) Why do some people believe the videogames industry is sexist and needs to change?
Some people believe that the videogame industry is sexist because most of the female characters are represented as sexual objects because of the fact that the creators decide to emphasis certain body parts (making them bigger, short clothing etc.)

5) Do you think Lara Croft is an empowering feminist icon or just another objectified woman designed to appeal to male gamers?
I think Lara Croft is an empowering feminist icon because shes a female character who isn't in need of saving by any male character because she knows how to defend herself and shes a protagonist , but on the other hand some people may disagree and see her as an objectified woman design to appeal to male gamers because of how they emphasis on certain body features and wears a certain type of clothing to make them more known.

https://youtu.be/GoyGlyrYb9c

1) What were the first videogames like?
The first videogames had bad quality, were simple and almost had to do the same thing for each game. For example, Pong.

2) How have videogames changed over time?
The quality has changed and they are more sophisticated, also each game has its own narrative.

3) What do the most successful games have in common?
The most successful games were Pacman, Tetris, Street Fighter, Minecraft, Call Of Duty, Mario Kart Wii.The thing that they all had in common was the fact that they all came out different compared to the games during there time.

4) What criticisms have been made towards videogames?
Criticism made towards videogames is that is promotes violence and it may be an influence on young children or teens.

https://youtu.be/2gUtfBmw86Y
https://www.theguardian.com/games/2018/mar/07/fortnite-battle-royale-parents-guide-video-game-multiplayer-shooter

1) How many Fortnite players are there worldwide?
There are approximately 250 million players worldwide.

2) Why is it so popular? What are the audience pleasures of the game?
Fortnite is popular because its free, fun and has a very silly offbeat sense of humour.

3) Why might some people criticise Fortnite?
Some people may feel the need to criticise Fortnite because its too addictive.

4) Copy and paste two comments from 'below the line' of the Guardian article - these are comments written by Guardian readers in response to the feature. Select one comment you agree with and one you disagree with and explain why.

Statement Of Intent, Learner Response & Feedback

1) Read your feedback carefully and then write a summary of it in your own words using WWW / EBI.

WWW:

  - My statement of intent is a good idea n matches the brief.

  - It would interest my target audience.

  - I have an advantage to get into the higher grades (5-9)

EBI:

  - I need to add in stereotypes.

  - Need to go into more detail & add meanings.

  - 

2) Do you need to make changes to your narrative? Why?

Personally, I feel as if i need to make changes to my narrative because I feel as if I need to focus more on the main character in my advert and the other people that would be around them.

3) How can you improve the use of media terminology in your statement of intent?

I can improve my media terminology by adding stereotypes and subvert stereotypes into my statement of intent.

4) Representation & stereotyping was a weakness in some drafts. How will you address the key concept of representation in you next draft?

In my next draft I will address the key concept of representation by adding more detail.

5) Finally, think about audience. Why would the target audience (14 - 18 year olds) enjoy your adverts?

The target audience should enjoy my advert because most of them should be able to relate to my advert in the concept of trying to become up there and big or leaning towards the fact that they may have low self esteem.

Coursework: Summer Project 2019

1) Research: lifestyle TV adverts
http://www.youtube.com/watch?v=mEB1C59hCvs#action=share

Narrative: What is the story of the advert?

The story of this advert is like documentary based this is because you have a group of young people talking about their lifestyles and how sports has had a big impact on them, this is then followed by them explaining how this n the help of Nike has made them become a true Londoner.

Audience: What does the advert suggest about the lifestyle of someone who uses this product or brand?

This advert suggests an athletic lifestyle of someone who uses this product, this is because it shows us how

Representation: What representations of young people can you find in this advert?

The representation of young people in this advent is positive. This is because young people are shown working hard & achieving their goals. Also the video varies in different types of races so it doesn’t matter if your black or white. This suggests that anyone can achieve their goal if they really wanted
to.

https://youtu.be/oAoOdhtbBms

Narrative: What is the story of the advert?

The story of the advert is that you shouldn't give up no matter what this is because you have a chjild show that doesn't give up and always tries. Also, it shows that parents need to be there to help their kids out to try help them accomplish what they want.

Audience: What does the advert suggest about the lifestyle of someone who uses this product or brand?

The advert suggests that people who shop at Publix are families/parents who want the best for their child's future in life. This is because if you shop their your child shall succeed in life. 

Representation: What representations of young people can you find in this advert?

The representation of young people in this advert is positive. This is because it shows a positive representation of members from BAME communities who end us succeeding in life.

https://youtu.be/nx5oYrMuc1M

Narrative: What is the story of the advert?

The story of this advert is

Audience: What does the advert suggest about the lifestyle of someone who uses this product or brand?

The advert suggests

Representation: What representations of young people can you find in this advert?

The representation of young people in this advert is seen as

2) TV advert planning and Statement of Intent

Plan out the brand of body spray you will advertise and the narrative for your new, original TV advert. Next, write the first draft of your genuine 300-word Statement of Intent. The final draft of this will be submitted to the exam board alongside your TV advert and is worth 10 marks of the overall 60 marks available.

Guidance is provided by AQA in their NEA Student Booklet but we strongly recommend you also look at our Statement of Intent suggested content document too.

My idea for this advert is that I’m going to use a Lynx spray and I want to make it kind of like a documentary on a person’s life who is an upcoming artist, this is because I want to make it seem as if the spray I’m advertising gives people confidence and helps then unlock all their close doors. This should make people with low self-esteem become more confident because they’ve just seen an advert which they should be able to relate too. This could also make them become much more confident and push themselves as they’ve seen someone in a similar situation become successful because they tried harder and believed in themselves a bit more.

Coursework: Preliminary Exercise

TV Advert - 'Late 2 Lesson'

Key Information:

Length: approximately 30 seconds

Equipment: Smart phone or a school Canon Legria (limited numbers available).                  Note: you may need to bring in the cable to capture the videos from your phone.

Groups: None. You MUST work individually. However, other people can act in the advert or operate equipment (e.g. camera, sound) as long as they are directed by the candidate submitting the work. You may want to get into groups of two or three to help each other complete this task.

What your TV advert needs to include

Content: Your scene must include match-on-action editing and a pack shot that clearly demonstrates to the audience that this is a TV advert for a body spray product.

Camerawork: You must include at least one long shot, medium shot, close-up, extreme close-up, over-the-shoulder shot and either a high or low angle shot. You also must include both fixed camera shots and camera movement (e.g. handheld, tracking, pan etc.)

Editing: You must include match-on-action continuity editing.

Sound: You must include dialogue or voiceover plus music to help establish the brand and lifestyle of the audience you are targeting. 

Deadlines

Planning and filming: This week's lessons 

Editing and final deadline: Next week Thursday

Statement of intent;

   - I want to set it as if the student whose late to class is popular, this is because it would symbolise a strong and bold meaning to the spray.

   - I want my character to hang out by the basketball court or to go to the wrong class by mistake which will make them late.

   - When my character realises that he/she went to the wrong class or realises that she's really late she will run down the corridor, when he/she knocks on the door the teacher will be angry that he/she is late.

   - But then the teacher decides to let him/her off, I want to indicate that the spray was the reason his/her teacher let him/her off.

GCSE Media Studies Year 1: Learner Response

1) Are you happy with your End of Year 1 exam results?

I'm not happy with my end of year 1 exam results, i feel like i could have done better.

2) Why? Explain how you felt the exams went and your reaction to the results.

When i saw my results for paper one i wasn't really surprised, but that's because I don't revise and usually get low score for that. As soon as i saw paper two i was kind of surprised because i didn't expect to get that grade.

3) What do you feel are your strongest and weakest topic areas from what we've studied so far (e.g. Magazines, TV, Advertising etc.) Explain why.

I feel like my weakest topic in Media is Television, this is because on my test for television (paper 2) i got a low score and i didn't expect to get that low .

4) What will you do differently for the next set of mock exams in November/December?

For my next set of mock exams in December, i will revise my media terminology because i'm failing in that section when it comes to media. When i get my terminology correct I should be getting good grades for Media.

5) What grade do you hope to achieve in GCSE Media Studies this time next year?

By the end of my actual media coarse i want to try to aim to achieve for a grade 5 or above.

Doctor Who: An Unearthly Child blog task

An Unearthly Child

Narrative: Alien invasion & explosions.

Character: Bad guys & a hero, aliens & robots.

Iconography: Ships, lasers, guns, UFO's & space suits.

Setting: Space, other planets, other dimensions, other galaxies.


2) How does Todorov's theory of equilibrium apply to An Unearthly Child? Try and use the expanded version of Todorov's theory: Equilibrium - Disruption - Recognition - Reparation - New equilibrium.

The equilibrium is when the teachers are teaching normal students in a normal school & the disequilibrium would be when they meet a strange new student, Susan Foreman. 

3) Applying Propp's character theory, what character roles do each of the main characters in An Unearthly Child fit into? Alternatively, you may wish to discuss how characters do not fit Propp's character types.

By applying Propp's character theory you are able to see that Susan Foreman is seen as the princess because she's a 'damsel in distress' as she's upset because her teachers are trapped, Ian Chesterton can be seen as a hero figure because he takes lead of the situation and tries to find a way to get out of the TARDIS & Doctor Who is the villain because he's the one who had trapped the teachers inside of the TARDIS nad won't let them go. He also electrocutes Ian as he tries to find a way to escape the TARDIS.

4) What enigma and action codes (Barthes) can you find in An Unearthly Child? Make specific, detailed reference to the text using media terminology (e.g. media language - camera shots, diegetic/non-diegetic sound, mise-en-scene etc.)

The enigma & action codes is about where the time machine is taking them, are they going to be safe? Why is Susan grandfather doing this? Is his intentions good or bad? 

5) What examples of binary opposition (Levi-Strauss) can you find in An Unearthly Child? How do these create narrative or drama for the audience?

Light vs Dark =Inside TARDIS vs outside in Junk yard.
Evil vs good= The Doctor vs Susan and her teachers.

Representations

1) What stereotypes of men are reinforced and subverted in Doctor Who: An Unearthly Child? How?

The stereotype of men reinforced in Doctor Who's An Unearthly Child is that men are stronger than women and that they are see as more important especially when it comes to saving people (mainly women and kids).

2) What stereotypes of women/girls are reinforced and subverted in Doctor Who: An Unearthly Child? How?

The stereotype of women reinforced in Doctor Who's An Unearthly Child is that women are just there on the side lines. They are seen as stupid and people with no power at all, they are the ones who put themselves and others in danger.

3) What are common media stereotypes of young people and old people? Do any of the characters or scenarios reinforce or subvert these conventional stereotypes (consider this was 1963)? Has this changed in more recent series of Doctor Who?

Common media stereotypes of young people in 1963 was that they were quite gossipy and were into things such as going out together with friends. With old people, stereotypes back then were things like old people were grumpy and rude.

4) What representations of race/ethnicity can be found in Doctor Who: An Earthly Child? Is this surprising or not? Give reasons for your answer and consider historical / cultural context (the 1960s). Has this changed in more recent series of Doctor Who?

There's no representation of ethnic minorities at all (no different cultures). 

The ensemble cast are all represented as white individuals in the unearthly child. This is not surprising since in 1963's people of different ethnic groups were not chosen to be in casts yet. This has changed in the most recent series of doctor who because the cast is diverse and they have a female police officer and a friend that is black.

5) How is social class represented in An Unearthly Child? Think about how education and knowledge is presented in the episode.


Characters in this episode probably belong to a middle-class society. 

Audience

1) Who is the target audience for Doctor Who? Has it changed since 1963?

The target audience for Doctor Who in the 1960s appears to be middle-class Caucasian people. But now, Doctor Who covers a wide spread audience from lots of different backgrounds and is more aimed towards the general public in terms of family audiences and is now in colour rather than black & white.

2) What audience psychographic groups might particularly enjoy Doctor Who?

The psychographic groups that may enjoy Doctor Who is the Aspirer & the Mainstream.

3) What audience pleasures are offered by An Unearthly Child?

An Unearthly Child offers many audience pleasures such as relationships, identity, diversion etc. They offer personal identity because of Susan, our target audience should be able to relate to her because she's a teenage student but surveillance is used because she's smart for her age, for example when Susan reads that book she says "well that isn't right". They also use diversion when they step into the TARDIS and it takes them to a fictional place & the relationships links to Susan and her grandfather.

4) What additional Uses and Gratifications would this episode provide to a modern 2018 audience?

Show is classic/retro, Whovians in 2018 would see it as a rarity/collectable.

5) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to An Unearthly Child?

Visceral Pleasures: 

Vicarious Pleasures:

Voyeuristic Pleasures:


Industries

1) What was the television industry like in 1963? How many channels were there?

The TV industry was very small in 1963.
There was only two channels back then, one was the BBC and the other was ITV.

2) Why is Doctor Who such an important franchise for the BBC? 

Doctor Who is such an important franchise for the BBC because its been going on for many years which shows that its been a success, this also means that people from all over the world watch it so therefore they sell Doctor Who to lots of countries around the world to accumulate profit. As well as this they make toys and many more products to sell.

3) How does Doctor Who meet the BBC's mission statement to 'inform, educate and entertain'?

Doctor Who meets the 'inform, educate, entertain' pledge as it offers factual historical information and action, drama & science fiction for the audience.

4) How is the BBC funded?

The BBC is funded by a licence fee, which is charged by all British households, companies & organisations using any type of equipment to receive or record live television broadcasts and iPlayer catch-ups.  

5) Who regulates the BBC and what is the watershed?

The BBC was self-regulated until 2017 when OffCom started regulating it.

Social and Historical context

1) How does An Unearthly Child reflect the social and historical contexts of the 1960s?

The narrative involves the Doctor and his companions travelling 100,000 years into Earth's past to help some caveman discover fire. This also links to many other events that happened in the 1960s for example in 1961- first man in space.

2) How might audiences have felt towards science fiction in the 1960s?

I think that most of the audience might have felt interested and excited towards science fiction in 1960s, but the other half of the audience not as enthusiastic because 1960's Britain was an area in change and culture. 

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW- On the Reveal & OMO questions you show you do know the CSP's but you don't answer the question or offer enough detail. This is exam technique which is easy to improve.

EBI- You've written almost nothing for Q5 & 6 which is 18 out of the 30 marks available. This is always going to result in a low grade.

Exam technique: You need to write enough for the number of marks available.

2) Read through your answers again. Write down the mark you achieved for each question:

Q1: 1 Mark
Q2: 1 Mark
Q3: 2 Marks
Q4: 1 Mark
Q5: 1 Mark
Q6: Didn't do the question

3) Write down five magazine cover conventions. Look back at the original notes if you need help.

1. Title of publication
2. Central image
3. Colour scheme
4. Free offer
5. Slogan
4) Look at the mark scheme for this assessment. Question 3 asked you to write about how the CSP magazine covers persuade the audience to buy the product. Copy two bullet point answers for Reveal magazine and two bullet point answers for Tatler magazine from the mark scheme that you didn't use in your original answer.

Reveal
 - The price in the top third is bold and looks like a pound coin which connotes the cheapness of the product.
 - Use of paparazzi shots rather than posed shots which make the reader feel as if they are seeing a different side to celebrities and this reinforces the dramatic cover lines.

Tatler
 -The setting is blurred which makes it look exotic and uses an outdoor location juxtaposed with the glamorous outfit of the model.
 - The strong use of make-up suggests luxury and socialising, which has synergy with the cover lines about socialising and ‘aristo’ which means aristocrats.

5) Look at the mark scheme for Question 5 on the NHS Represent advert. Write down three of the people in the NHS Represent advert (include both their name and what they are famous for) and why they subvert the stereotype for gender or race/ethnicity.

Female Boxer - Olympic medal winner Nicola Adams
Black MP - Labour's Chuka Umunna
Black, female CEO of MOBO - Kanya King

6) For Question 6, read the exemplar answer in the mark scheme. Re-write your own answer to Question 6 making sure you include all three advertising CSPs: OMO advert, Galaxy advert, NHS Represent blood campaign.

The representation of women in the 1950's has changed as they are no longer inferior towards men, For example, they were shown to have interest in looking good for their husbands and cleaning and doing housework while their husband was at work.This has changed over time as the OMO advert suggested otherwise.

The galaxy advert is set in the same period of time as the INK advert, yet they have contrasting representations of women. For example the appearance of Audrey Hepburn with her glamorous costume and make-up but she is still seen as a 'heroine' in need of help. Halfway through the advert there is a subvert female stereotype, it's when she takes the bus drivers hat and gives it to the chauffeur. She changes from a heroine to a protagonist which is a massive contrast to OMO's representation of women.

The NHS Represent advert demonstrates how the representation of women has changed, this is because the advert is led by a strong black female performer; black and Asian women are shown boxing, leading companies (CEO of MOBOs), in the science lab etc. Women are shown independent of men, mentally or physically strong, academically capable in powerful positions. By specifically using language in the lyrics to empower the BAME community.

Television: Introduction to Science Fiction TV Drama

1) How does Class meet the conventions of a TV drama series?

Class meets the conventions of a TV drama series because, it has characters such as aliens with super powers or laser guns etc.

2) What conventions of the science-fiction genre can you find in the Class trailer? List as many as you can and use NCIS to help you.

The different types of science-fiction genres I can find in Class is space (other planets), laboratories (or experimental props), Aliens (different species) & a post-apocalyptic (struggles to survive).

3) What other genres are suggested by the trailer (e.g. horror)? Is Class an example of a modern hybrid-genre show?

I think the trailer was based on thriller and action this is due to all the weapons as well as there being a lot of action and fights.4) Class is a spin-off from Doctor Who. At what point does the character of the Doctor appear in the trailer?

At 1:15 the doctor appears.
5) Who do you think the target audience for Class is? Is this a typical target audience for the science-fiction genre? Give reasons for your answer.

I think the target audience for Class is teenagers and above. This is because they are known to have a clearer understanding when a lot of action happens at the same time, unlike little kids.

Audrey Hepburn Galaxy Advert

1) Who is Audrey Hepburn?

Audrey Hepburn was a British actress, model, dancer & humanitarian.
She was very famous because she won an Emmy, Tony, Grammy & Academy award.

2) Why did Galaxy select Audrey Hepburn for this advert? 

They selected her for this advert because they associate there chocolate as the best chocolate to exist, kind of how Audrey Hepburn was viewed as a big Hollywood star.

3) What are the connotations of Audrey Hepburn and celebrity in this advert? 

The connotations of Audrey Hepburn in this advert

4) Why is the advert set in the 1950s? What audience pleasure does this provide?

The advert is set in the 1950's because it was the year her film "Roman Holiday" was released, the advert was set in luxurious Italy which created a perfect setting for this type of advert. This would pleasure the audience because it provides intersexuality & nostalgia.

5) What is intertextuality?

Intersexuality is where one media product makes reference to other media products to interest and engage the audience.

6) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?

Audrey Hepburn's film "Roman Holiday" is featured in this advert, this would create an effect on the audience because 

7) Which of Propp's character types are represented in the advert? (Note: you will not find them all). 

 The hero; The man that take Audrey Hepburn away
 The heroine; Audrey Hepburn
 The donor; The bus driver

8) How does the advert's narrative (story) follow Todorov's theory of equilibrium?

The advert follows Todorov's theory of equilibrium by having an equilibrium, disequilibrium and a new equilibrium. (Audrey Hepburn on the bus, crate of fruit falling in front of the bus and the chauffeur who takes Audrey instead).

9) What representations of gender can you find in this advert?

I can see the representation of women being elegant sitting in the car being driven around enjoying chocolate and men usually being the ones to save the day.

10) Are stereotypes reinforced or subverted in the Galaxy advert? Give example

By the end of the advert Audrey Hepburn is seen as the hero and this subverts stereotypes because usually the man is meant to be seen as the hero.