Thursday 13 February 2020

Newspaper: The Times Case Study

The Times Case Study

Language

1) What is the main story on the front cover of the Times CSP edition (5 May 2018) and why does it appeal to Times readers?
The main story on The Times newspaper is about Labour losing the local elections "MPs call for inquest as Corbyn fails the election tests". This would appeal to a Times reader because they are more upper class and use higher language. Also their readers are of an older generation which means they are more likely to be interested in politics, and The Times is aimed at people who vote Tories and they support the Conservatives.

2) What are the main stories on the inside pages of the Times CSP edition (5 May 2018)?
The main stories on the inside pages of The Times are all about politics, you are able to see this from the headlines:
"Results show that voters want hard Brexit, ministers tell May"
"Comeback starts here, says Cable after Lib Dem gains"
"Birmingham reminds red despite scandals"
"Ukips chief's positive spin: We're like the black death"

3) What is the balance on the Times front page between images, headlines and text? How does this contrast with The Mirror?
The balance between text and images on The Times is quite fair even though some may argue that they use more text. This contrasts the Mirror because unlike The Times, they use a lot more images to cover up the front page of their newspaper.

4) Which of Galtung and Ruge's News Values apply to the Times' front page stories? Write about both the politics main story and the Sir Paul McCartney picture story.
The Times has applied a lot of news values in our CSP edition on the front cover such as immediacy, familiarity, amplitude, continuity & frequency. Both stories on the front cover, cover immediacy & familiarity. The politics cover continuity & frequency because it happens every couple of years, but also covers amplitude because it has effects to everyone's lives in the UK.

5) What does a close analysis of the news stories in the Times CSP edition suggest about the Times's political beliefs?
The news stories shown in The Times suggests that they support the Conservatives but they do not like the idea of a female being the leader of the group, they hate Theresa May and make her look like a clown but favour Boris Johnson and make him look like a hero.

Industries

1) Who owns the Times?
The Times is owned by Rupert Murdoch who is an Australian billionaire.

2) What was the The Times's circulation in 2019? How many papers did the Times used to sell back in the 1990s?
Back in the 1990s The Times sold about 800,000 copies of their newspaper, but now they sell about 376,000 copies.

3) How has the Times reacted to the decline in print sales and the growth of the internet?
The Times had put up a paywall online so that their news isn't free like  the others, they have a subscription fee which means that where ever their audience follows them they still have to pay a certain amount of money so that they can access The Times news.

4) What does IPSO stand for and what is IPSO's job?
IPSO stands for Independent Press Standards Organisation and their job is to regulate newspapers.

5) Why do some people want stronger regulation of British newspapers?

Some people want a stronger regulation of British Newspapers because the IPSO is regulated voluntarily which means that they are regulated by the news organisation its self. This is a huge problem because this then means that they are marking their own work.

Audience

1) What is the main readership demographic for The Times newspaper?
The main readership for The Times like every other newspaper would be an overwhelming audience of 65+

2) Why do the Times front page stories/features appeal to the Times audience?
The pages on The Times appeals to their audience because they are of higher education, this means that they prefer to read and contain facts and real information unlike people like myself who would prefer to read newspapers such as the Daily Mirror. The Daily Mirror is full of gossip, celebrities etc, where as The Times is a much more serious newspaper.

3) Why might the election coverage be enjoyable to Times readers?
The election coverage may be enjoyable to a Times reader because they are higher class people meaning they use higher language. This would mean they would appeal to the election coverage by the way that they represent it, for example "MPs call for inquest as Corbyn fails election test". An inquest is a public court hearing due to a death that has recently taken place 

4) Why might a reader enjoy the Times? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.
The uses and gratifications theory The Times appeals to is surveillance this is because it's strictly information, they also use personal identity because they have political views (tories). They only use diversion on weekends, for example in our CSP is a Saturday edition which means they do interviews and features such as the one with Kay Burley & Father Of Daughters but they also use personal relationships, McCartney, Caitlyn Moron etc.

5) Times readers are mostly over 55 years old. Why is this and how is this reflected in the CSP edition?
The Times readers are mostly over the age of 55 because they are an older generation and during their time newspapers were the only way for them to access news and technology came out later so because of this they are used to accessing news from newspaper and feel more comfortable getting news that way, same way the younger generation feel more comfortable going online to get their news for free. This is also represented on our CSP edition because of the fact that they have an advert on "40 best country house hotels" this would appeal to an older audience because they are retired. 


Representation

1) What representation of the Labour Party can be found on the front page of the Times?
The representation of the Labour Party found on the front page of The Times is negative, this is because The Times don't support/agree with anything the Labour Party has to say. They show Corbyn as 

2) What representation of the Conservative Party can be found in The Times newspaper. 
The representation of Conservatives found can be found as a strong and independent party without the right leader, your able to see this from the Sub-heading "Results show that votes want hard Brexit, ministers tell May". Since they have to tell the leader of such an independent and strong party what has to be done/ what people in the country want the be done makes it seem as if she isn't doing her job correct.

3) What representations of gender can be found in The Times CSP pages? 
On The Times CSP gender representation seems to be subverted. This is because of the fact that Kay Burley (a female Sky news journalist) is shown as strong, you're able to see this on the cover page of our CSP as she's shown in a picture of her flexing her muscles with the caption "Don't mess with me". Also, there's a picture of as father surrounded by three little girls with the caption "Britain's most wanted dad Fame, fans, four daughters". The man shown in this image is called Simon Hopper aka Father of daughters (Instagram account) and he's known because... .This subverts male stereotypes because...

4) How does the Times reinforce British social and cultural values in their front page? Look at the kicker, pug 
If you look at the top of a Times newspaper you can see a crest, this crest has connotations of a royal & historical background of Britain and makes us think of the newspaper as a brand that is dependable, trustworthy and very right wing views.                                                                           

5) How are the pages constructed to encourage the audience to take a negative view of the Labour Party?
The pages constructed on The Times are to encourage an audience to view Labour negatively since they dislike them. Your able to see this from numerous headlines, "MPs call for inquest as Corbyn fails election test" "Corbyn blamed for loss of Jewish support" & also from the text written "Labour brushes off an era of scandals" but they do this in a very weird way because they also make it seem as if Conservatives need to be viewed badly even though they strongly support them. They do this because they didn't like the leader of the Conservative party and at this time that was Theresa May, they had added in the same photos and graphs that were shown in the Daily Mirror to make Theresa May look like a clown and a fool