Advertising Key Conventions

1) What key conventions of an advert can you find and what are the connotations of each one?

I can find several key conventions from this advertisement such as a central image, direct address, colour scheme, text etc.

2) For each convention, write about how this appeals to a target audience. 

The central image contains a picture of two burgers with writing above. The writing is in a sans serif font so that the reader feels connected to the advert, it also uses direct address so the reader would feel more confident to buy the product. The bigger burger is meant to be a MacDonald's one and the other one is meant to be Burger King. 

The advert company is trying to draw out Burger King's food  and say it isn't as good as MacDonald's. This is a good marketing strategy.

3) What is the USP of the product and how do you know?
The unique selling point of the product is that the burger is more filling and fresh then their competitors, I know this because if you look at the two different burgers in the advertisement "THEIRS" is smaller and looks less filling, not fresh etc. Where as "OURS" looks bigger and more filling, fresher then their competitors. This is a good strategy to get people on your side instead of the competitors.

January Assessment;

Learner Response

FeedBack;

  - Revise audience psychographics

  - Revise oppositional readings for Q3

  - For the 20 mark essay questions, you need to write longer, more detailed paragraphs including 

    examples from the media.

Mark scheme for the assessment

The first & second questions were one markers.For the first question I got full marks and on the second I didn't, this is because instead of writing reformer I wrote mainstream.

The third question was a eight marker and i got five marks, this is because my understanding on a preferred reading wasn't as good as it could have been. Next time, i should observe the text more clearly and think about what a lot of people would say.

The last question was a twenty marker I got seven marks, this is because i kind of rushed it and my understanding wasn't that good.

Media Terminology;

The media terminology that I need to revise more is audience psychographics & oppositional readings.

4) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings? Did your answers match any in the mark scheme?

5) Re-draft your answer to Q3. Use the indicative content suggestions in the mark scheme to write a top-level answer on your blog.

Introduction to Media

Media Index

1) Introduction to the subject and you
2) Key concepts (LIAR) and analysis of Film Poster
3) Introduction to Photoshop: Fruit bowl task
4) Denotation and Connotation
5) Mise-en-scene
6)
7) Camera shots photo storyboard (photos and captions)
8) Camerawork and editing blog tasks
9) October assessment – feedback and learner response
10) Demographics and Psychographics - Photoshop audience profile
11)
12)
13) Industries - Ownership and control
12) Audience and Industry - impact of internet essay
13) Film Industry CSP introduction - film poster analysis
14) Audience essay - feedback and learner response

Tatler case study

Tatler CSP Case Study

1) Based on the trailer, what type of people produce & read Tatler?
    Consider demographics and psycographics.

Based on the Tatler trailer, I believe that people who are rich and live in a wealthy lifestyle read and produce Tatler magazines.

2) Look at the Tatler Media Pack 2018. Go to page 2: how does the editor introduce the magazine?

On page 2 of the Tatler magazine the editor introduces the magazine as fabulous & sensational. They also say that rich people who read the magazine live the life that's reflected on the magazine pages.

 3) What do the demographic details suggest about the average Tatler reader? (Page 4)

The demographics suggest that an average Tatler reader is around the age average of 41 and that 73% of them are women. Most of the readers live in London or in the South-East.

4) Look at page 6. What do Tatler readers think about fashion? How much do they spend?

Tatler readers spend a lot of money on fashion clothing, accessories & shoes. They spend their money as soon as something new comes out so therefore the price is at a higher amount of value, this shows us that Tatler readers are rich.

5) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the pyschographic groups who read Tatler?

The different types of special edition Tatler magazines are: 
  - A Travel Guide (which releases in January)
  - A Wedding Guide (which releases in March)
  - A Beauty & Cosmetic Surgery Guide (which release in April)
  - A Spa Guide (which releases in June)
  - A Watches & Jewellery Guide (which releases in July) 
  - A School Guide (which releases in October)

This suggests that the people who read Tatler magazine are upper class people. Their personality and attitude may be about themselves or giving back to people. Their interests and values are about materialistic products such as watches and probably playing sports such as golf. 

Media Language;

1) How many of the 12 magazine cover key conventions feature on this edition of Tatler?

There are 9 of the 12 different types of key design features on the front cover of the Tatler magazine.

2) What is the font choice used in the title and what does this choice connote?


There's two different types of fonts used on the front cover of the Tatler magazine. One of the fonts is serif and the other is sans-serif, a serif font communicates to the audience that this is a more formal text and sans-serif font communicates that the text written is more modern.

3) What font is used for the cover lines? What does that choice connote?

The font used is sans-serif and the connotation for using this font is to be friendly and communicate easily to a modern audience.

Representations;

1) What different groups of people are represented on the cover?

The people usually represented on the pages of Tatler are young white females between the ages of 18-32. They are seen and represented as pretty and wealthy women.

2) What do the cover lines suggest about the lifestyle of rich people in the UK?

The cover lines suggests that the lifestyles of rich people in the UK care about their appearance, for example the want the latest clothes, shoes, bags etc. 
This could represent us as materialistic.

3) Are there any stereotypes being reinforced or subverted? How & Why?

The stereotype is reinforced by the models seen in the pages of Tatler. There mainly white, skinny and have slim faces.

4) Are there any misrepresentations or under-representations of groups? What might this suggest about the target audience?

There is a under-representation of males in this magazine cover and in Tatler in general.This suggests that the target audience finds female models better.

5) What would be the preferred and oppositional readings to this cover of Tatler?

The preferred reading of this edition of Tatler would be that it is very stylish, sophisticated and modern. The oppositional reading is

Social and cultural context;

1) What aspects of British life or people are NOT reflected in Tatler?

The aspects of British life which isn't represented in this magazine is people who work in middle classes or lower classes.

2) Tatler runs special issues on holidays.
What does this suggest about the magazine's representation of life in Britain?

This suggests that us as British people are organised and see certain months for certain things only. 

3) What audience groups might be offended or insulted by the front cover of Tatler April 2017? 

Black people and lower class may be offended by the front covers of a Tatler magazine because they are implying that to read this magazine you need to be a white rich female.

4) Find three other front covers for Tatler. What issues or problems are regularly featured in Tatler?

One issue is that Tatler only use models who are skinny and have a body that might have to reach the expectations of women from upper class.When people from other classes come across a Taler magazine they might start feeling really insecure to the point they don't realise that most of the models are Photoshop. Another issue is that most models on the front cover of Tatler are white. Tatler always seem to be white washing their central image so they apparently start looking more "attractive" and "beautiful". 

Reveal CSP

1) Based on your research, what type of people read Reveal?

(Demographics& Psychographics)

People in the lower or middle classes mainly read magazines such as Reveal. This is because its a cheap low brow magazine. The main age of Reveal readers varies between the ages of 18-34 and the race/gender is usually white females.

2) How does the editor introduce Reveal magazine?

Girls usually give their friends advice and gossip a lot. This is why the editor introduces Reveal magazine as a best friend to the reader.

3) What is the difference between the Reveal and Tatler target audiences?

The difference between Reveal & Tatler magazines is that Tatler is aimed at higher classed people and Reveal is aimed at the lower class, but both may be read by middle class people.

4) What issues are Reveal readers interested in?

Reveal readers are interested in things such as gossip and celebrities.


Media language

1) How many of the 12 magazine cover key conventions feature on this edition of Reveal?

 7 of the 12 key conventions are featured on the Reveal magazine.
These include a central image, a flash, name checks, bar code, price etc.

2) What is the font choice used on the cover and what does this choice connote? 

The font on the cover line is mainly in a sans-serif font. This suggests that the magazine company wants the reader to feel more engaged & because of this it should hopefully get the reader to want to buy a copy of Reveal.

3) How do the cover lines appeal to the Reveal target audience?

The cover lines are appealing to the target audience of Reveal because its aimed at a young adult female audience around the ages of 18 to about 35. Its appealing because it makes the reader feel confident and comfortable around the magazine company.

4) What are the connotations of the Reveal colour scheme on this particular front cover?

The Reveal colour scheme is vibrant this means that it stands out and its eye catching, therefore making it visible from a long distance.

5) How are images used to create interest in the magazine? Use CLAMPS.
List three points.

Images create interest in magazines because of the costume, lighting, setting, hair & make up.
If you see

6) What differences can you find between the use of design and typography between Tatler and Reveal? List at least three and explain the effect on audiences.

The differences between the design of Tatler & Reveal is the main cover line. Reveal's main cover line is in sans serif and Tatler's main cover line is in serif.

Representations

1) What different groups of people are represented on the cover?
(Look at the image and text/cover lines)

The different groups represented on the front cover are higher and middle class people there isn't an exact gender that this magazine is meant for but its slyly for female a bit more than for males.

2) What type of celebrities are represented on the front cover?

3) Are there any stereotypes being reinforced or subverted? How? Why?

 A stereotype that is being subverted is the fact that models starve themselves in order to be/stay skinny or that they're generally healthy people.On the front covers you are able to see models eating unhealthy/junk food which proves the stereotypical expectation that people have of models wrong.

4) What view of celebrities does Reveal want the reader to have?

Reveal wants us to feel like we are no different to any other person in the world even if they are celebrities, rich, famous or powerful. 

5) What would be the preferred and oppositional readings to this cover of Reveal?

The preferred reading for Reveal is that the magazine is main stream and affordable for everyone, so no one is going to complain about the cost of the it.Also, the fact the celebrities are portrayed as 'normal' in the magazines helps Reveal build a stronger audience since it's honest and doesn't use a lot of Photoshop, which makes people feel more confident about themselves unlike other magazines.The oppositional reading for Reveal would be the fact that they use paparazzi shots of celebrities without them knowing.This may seem to some people as rude and disrespectful because we are not respecting their personal life and privacy.Also, some people dislike this whole idea of a paparazzi since they stalk and harass celebrities and then somehow manage to get away with it.

Representation; Blog Task

1) List people, places & groups represented

 The seven characters are standing on top of a roof top in West London. Three are women and four are males. Most of the characters are black. 

2) Are there any stereotypes you can identify?
The stereotype of this film poster is about black men being aggressive or violent. Your able to see this because in the right corner of the poster your able to see a black man wearing a hoodie and  holding a baseball bat which could be used as a harmful weapon.   
  

3) What is the preferred reading of this poster? 

The preferred reading of this film poster is that teenagers are usually in a group and they go through the many struggles that come with adulthood. Perhaps, this was to get the message across that teenagers go through a lot despite their young age and so the creator might have wanted the audience to get a feel of what it's like for teens in modern day society.

4) What is the oppositional reading of this poster?

The oppositional reading of this film poster is that the creator was trying to communicate that young black people are anti-social, violent & aggressive. The boy in the right hand corner is wearing a hoodie which almost hides his face and he holds baseball bat which can be used as a weapon. This is an example of  implying that young black males are dangerous. It could also communicate that those who live in council flats would end up becoming a gang member.