Gender Representation in Advertising

1) Find three adverts featuring women that are from the 1950s or 1960s.

2) Find three adverts featuring women that are from post-2000.

 

3) What stereotypes of women can you find in the 1950s and 1960s adverts?

The stereotypes i'm able to find of women on the advertisements from 1950's - 1960's shows us that women only do housework, they have to be slim and have to have a pretty or clear face. There not allowed to have fun they have to do house work all the time, only the man can have fun and go off to find work.

4) What stereotypes of women can you find in the post-2000s adverts?

The stereotypes i'm able to find of women on the advertisements from 2000 - present day shows us that women don't have to have a certain body shape, that us as women are able to step out the kitchen and go to enjoy activities such as sports, but it still have the image that we have to look a certain way (clear or pretty face etc.)

5) How do your findings suggest representations of gender have changed over the last 50 years? 

My findings suggest that over 50 years not much has changed o the expectations on women. The only thing which changed that made a big impact is the fact that women have to stay at home and not go out to find work that was referred as “men’s work” other than that women still have to look pretty and are mainly seen in cleaning adverts.