Monday 13 May 2019

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW- On the Reveal & OMO questions you show you do know the CSP's but you don't answer the question or offer enough detail. This is exam technique which is easy to improve.

EBI- You've written almost nothing for Q5 & 6 which is 18 out of the 30 marks available. This is always going to result in a low grade.

Exam technique: You need to write enough for the number of marks available.

2) Read through your answers again. Write down the mark you achieved for each question:

Q1: 1 Mark
Q2: 1 Mark
Q3: 2 Marks
Q4: 1 Mark
Q5: 1 Mark
Q6: Didn't do the question

3) Write down five magazine cover conventions. Look back at the original notes if you need help.

1. Title of publication
2. Central image
3. Colour scheme
4. Free offer
5. Slogan
4) Look at the mark scheme for this assessment. Question 3 asked you to write about how the CSP magazine covers persuade the audience to buy the product. Copy two bullet point answers for Reveal magazine and two bullet point answers for Tatler magazine from the mark scheme that you didn't use in your original answer.

Reveal

 - The price in the top third is bold and looks like a pound coin which connotes the cheapness of the product.
 - Use of paparazzi shots rather than posed shots which make the reader feel as if they are seeing a different side to celebrities and this reinforces the dramatic cover lines.

Tatler

 -The setting is blurred which makes it look exotic and uses an outdoor location juxtaposed with the glamorous outfit of the model.
 - The strong use of make-up suggests luxury and socialising, which has synergy with the cover lines about socialising and ‘aristo’ which means aristocrats.

5) Look at the mark scheme for Question 5 on the NHS Represent advert. Write down three of the people in the NHS Represent advert (include both their name and what they are famous for) and why they subvert the stereotype for gender or race/ethnicity.

Female Boxer - Olympic medal winner Nicola Adams
Black MP - Labour's Chuka Umunna
Black, female CEO of MOBO - Kanya King

6) For Question 6, read the exemplar answer in the mark scheme. Re-write your own answer to Question 6 making sure you include all three advertising CSPs: OMO advert, Galaxy advert, NHS Represent blood campaign.

The representation of women in the 1950's has changed as they are no longer inferior towards men, For example, they were shown to have interest in looking good for their husbands and cleaning and doing housework while their husband was at work.This has changed over time as the OMO advert suggested otherwise.

The galaxy advert is set in the same period of time as the INK advert, yet they have contrasting representations of women. For example the appearance of Audrey Hepburn with her glamorous costume and make-up but she is still seen as a 'heroine' in need of help. Halfway through the advert there is a subvert female stereotype, it's when she takes the bus drivers hat and gives it to the chauffeur. She changes from a heroine to a protagonist which is a massive contrast to OMO's representation of women.

The NHS Represent advert demonstrates how the representation of women has changed, this is because the advert is led by a strong black female performer; black and Asian women are shown boxing, leading companies (CEO of MOBOs), in the science lab etc. Women are shown independent of men, mentally or physically strong, academically capable in powerful positions. By specifically using language in the lyrics to empower the BAME community.

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