Coursework: Preliminary Exercise

TV Advert - 'Late 2 Lesson'

Key Information:

Length: approximately 30 seconds

Equipment: Smart phone or a school Canon Legria (limited numbers available).                  Note: you may need to bring in the cable to capture the videos from your phone.

Groups: None. You MUST work individually. However, other people can act in the advert or operate equipment (e.g. camera, sound) as long as they are directed by the candidate submitting the work. You may want to get into groups of two or three to help each other complete this task.

What your TV advert needs to include

Content: Your scene must include match-on-action editing and a pack shot that clearly demonstrates to the audience that this is a TV advert for a body spray product.

Camerawork: You must include at least one long shot, medium shot, close-up, extreme close-up, over-the-shoulder shot and either a high or low angle shot. You also must include both fixed camera shots and camera movement (e.g. handheld, tracking, pan etc.)

Editing: You must include match-on-action continuity editing.

Sound: You must include dialogue or voiceover plus music to help establish the brand and lifestyle of the audience you are targeting. 

Deadlines

Planning and filming: This week's lessons 

Editing and final deadline: Next week Thursday

Statement of intent;

   - I want to set it as if the student whose late to class is popular, this is because it would symbolise a strong and bold meaning to the spray.

   - I want my character to hang out by the basketball court or to go to the wrong class by mistake which will make them late.

   - When my character realises that he/she went to the wrong class or realises that she's really late she will run down the corridor, when he/she knocks on the door the teacher will be angry that he/she is late.

   - But then the teacher decides to let him/her off, I want to indicate that the spray was the reason his/her teacher let him/her off.