Newspaper: Daily Mirror Case Study

Daily Mirror Case Study

Language

1) Write the definition of the following key language for newspaper front pages:

Masthead: The title block of the newspaper
Incentive: A special offer or voucher used to draw a readers attention (usually in tabloid newspapers)
Pug: Something to catch the readers eye
Splash Head: The lead story
Slogan: Sums up ethos of newspaper
Dateline: The date the newspaper was published 
Kicker: Story at the top of the paper to draw interest in content
Byline: Gives the name of the article writer
Standfirst: Introductory paragraph usually in bold 

2) How much does a copy of the Daily Mirror cost?
A copy of the Daily Mirror costs £1.20

3) What are the main stories on the CSP edition of the Daily Mirror?
The main stories on the CSP edition of the Daily Mirror were about the Coronation Street actor Michael Le Vell aka Kevin Webster and the one about the Royal Family "Meghan's dad WILL walk her down aisle"

4) Why is the choice of news story on the CSP front page typical of a tabloid newspaper?
It's a typical tabloid news story because of the use of slang "CORRIE KEV'S...COPS...BUST-UP" and because of the use of big pictures to cover up the front page. Also, they sensationalised news. An example for this is Kevin's story where it says he was arrested in bold but says "will take no further action" in smaller text.

5) What is the balance on the Daily Mirror front page between images, headlines and text?
On the Daily Mirror front page your able to see that there's no balance between images and text, since the main audience for the Daily Mirror is working class they added more pictures than text to draw their audiences.

Industries

1) What company owns the Daily Mirror?
Reach owns the Daily Mirror, but they were formally owned by Trinity Mirror.

2) What is the Daily Mirror's circulation in 2020? How many papers did the Daily Mirror used to sell back in the 1990s?
In the 1990's the Daily Mirror used to sell over 3 million a day, but nowadays they sell around 500,000 a day. This would be because of the internet and how we able able to access news instantly for free.

3) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?
The Daily Mirror and the rest of the newspaper industry have decided to create news online so that its accessible from the any portable device, giving regular updates so that your able to catch up with the latest news whenever you want.  

4) What does IPSO stand for and what is IPSO's job?
The IPSO stands for Independent Press Standards Organisation, they regulate newspapers and magazines. This is to help us protect our individual rights and help to maintain freedom of expression for the press.

5) Why do some people want stronger regulation of British newspapers?
Some people want a stronger regulation of British newspapers because the IPSO is voluntarily regulated meaning that some people within the news industry probably work there, I see why this may concern certain people because it means that they are going over to mark their own work. 

Audience

1) What is the target audience for the Daily Mirror?
The target audience for the Daily Mirror is mainly people over the age of 55, but they also have a younger audience. 45% of their audience are over the age of 65, 61% of their audience are 55+ & 6% are aged 15-24. 

2) Why does the Mirror front page story appeal to the Daily Mirror audience?
The front page of the Daily Mirror appeals to their target audience because of the fact that they slyly share the same target audience as Coronation Street.   

3) Why might a reader enjoy the Daily Mirror?
A reader may enjoy the Daily Mirror because of their use of surveillance, they give out a lot of information about the world in such simple detail. As well as this, they give a sense of diversion and personal relationships because of how they space out their celebrity gossip as well as royal family gossip.

4) Why are print newspapers generally read by older audiences?
Print newspapers are generally read by a much older audience because younger people get their news from the internet.

5) How is the 'Back from the Red' local election story on the double page spread constructed to appeal to Daily Mirror readers? 
It's constructed to appeal to a Daily Mirror audience because majority of them would most likely support the Labour party and they are making the Conservative party look bad.


Representation

1) How does the Daily Mirror represent the Conservative Party and its MPs?
The Daily Mirror represents the conservatives as inferior towards the Labour Party, they do this because they do not agree to anything the Conservatives say.

2) How does the Daily Mirror represent the Labour Party and its MPs?
The Daily Mirror represents the Labour Party as ethical compared to the Conservatives, they do this because they agree with Labour.

3) How does the Daily Mirror represent Teresa May and Jeremy Corbyn as political leaders?
The Daily Mirror represents Teresa May as a clown even though she's meant to be a political leader, they did this because they do no agree with what the Conservatives want for our country. They had also added a picture of her when she looked idiotic they did this because she's the leader of the Conservatives. However, the Daily Mirror represents Jeremy Corbyn as a hero this may have something to do with their slogan "Fighting For You". Most Daily Mirror readers are working class and this means that they would most likely vote for the Labour Party, since knowing this it would make sense to supporting and showing off Labour as superior. Even if they lost the election. 

4) How does the Daily Mirror represent celebrity?
The Daily Mirror represents celebrity as important but they also show them in a bad light, they do this because in the news industry bad news is good news. Nowadays, people show more love and respect towards  celebrities. Some people may even worship them and this is why the Daily Mirror shows them in this type of way.  

5) Why did the Daily Mirror include a discussion about a Conservative councillor suspended for racism in the double-page spread politics story? 
The Daily Mirror included a discussion about a Conservative councillor being suspended for racism because they do not support anything that the Conservatives have to say. Also they made them look bad straight after they won the election to show us (the whole of Britain) who we decided to choose to rule our country.