GCSE Media Studies Year 1: Learner Response
1) Are you happy with your End of Year 1 exam results?
I'm not happy with my end of year 1 exam results, i feel like i could have done better.
2) Why? Explain how you felt the exams went and your reaction to the results.
When i saw my results for paper one i wasn't really surprised, but that's because I don't revise and usually get low score for that. As soon as i saw paper two i was kind of surprised because i didn't expect to get that grade.
3) What do you feel are your strongest and weakest topic areas from what we've studied so far (e.g. Magazines, TV, Advertising etc.) Explain why.
I feel like my weakest topic in Media is Television, this is because on my test for television (paper 2) i got a low score and i didn't expect to get that low .
4) What will you do differently for the next set of mock exams in November/December?
For my next set of mock exams in December, i will revise my media terminology because i'm failing in that section when it comes to media. When i get my terminology correct I should be getting good grades for Media.
5) What grade do you hope to achieve in GCSE Media Studies this time next year?
By the end of my actual media coarse i want to try to aim to achieve for a grade 5 or above.
Thursday, 11 July 2019
Monday, 10 June 2019
Doctor Who: An Unearthly Child blog task
An Unearthly Child
Narrative: Alien invasion & explosions.
Character: Bad guys & a hero, aliens & robots.
Iconography: Ships, lasers, guns, UFO's & space suits.
Setting: Space, other planets, other dimensions, other galaxies.
2) How does Todorov's theory of equilibrium apply to An Unearthly Child? Try and use the expanded version of Todorov's theory: Equilibrium - Disruption - Recognition - Reparation - New equilibrium.
The equilibrium is when the teachers are teaching normal students in a normal school & the disequilibrium would be when they meet a strange new student, Susan Foreman.
3) Applying Propp's character theory, what character roles do each of the main characters in An Unearthly Child fit into? Alternatively, you may wish to discuss how characters do not fit Propp's character types.
By applying Propp's character theory you are able to see that Susan Foreman is seen as the princess because she's a 'damsel in distress' as she's upset because her teachers are trapped, Ian Chesterton can be seen as a hero figure because he takes lead of the situation and tries to find a way to get out of the TARDIS & Doctor Who is the villain because he's the one who had trapped the teachers inside of the TARDIS nad won't let them go. He also electrocutes Ian as he tries to find a way to escape the TARDIS.
4) What enigma and action codes (Barthes) can you find in An Unearthly Child? Make specific, detailed reference to the text using media terminology (e.g. media language - camera shots, diegetic/non-diegetic sound, mise-en-scene etc.)
The enigma & action codes is about where the time machine is taking them, are they going to be safe? Why is Susan grandfather doing this? Is his intentions good or bad?
5) What examples of binary opposition (Levi-Strauss) can you find in An Unearthly Child? How do these create narrative or drama for the audience?
Light vs Dark =Inside TARDIS vs outside in Junk yard.
Evil vs good= The Doctor vs Susan and her teachers.
Representations
1) What stereotypes of men are reinforced and subverted in Doctor Who: An Unearthly Child? How?
The stereotype of men reinforced in Doctor Who's An Unearthly Child is that men are stronger than women and that they are see as more important especially when it comes to saving people (mainly women and kids).
2) What stereotypes of women/girls are reinforced and subverted in Doctor Who: An Unearthly Child? How?
The stereotype of women reinforced in Doctor Who's An Unearthly Child is that women are just there on the side lines. They are seen as stupid and people with no power at all, they are the ones who put themselves and others in danger.
3) What are common media stereotypes of young people and old people? Do any of the characters or scenarios reinforce or subvert these conventional stereotypes (consider this was 1963)? Has this changed in more recent series of Doctor Who?
Common media stereotypes of young people in 1963 was that they were quite gossipy and were into things such as going out together with friends. With old people, stereotypes back then were things like old people were grumpy and rude.
4) What representations of race/ethnicity can be found in Doctor Who: An Earthly Child? Is this surprising or not? Give reasons for your answer and consider historical / cultural context (the 1960s). Has this changed in more recent series of Doctor Who?
5) How is social class represented in An Unearthly Child? Think about how education and knowledge is presented in the episode.
Characters in this episode probably belong to a middle-class society.
Audience
1) Who is the target audience for Doctor Who? Has it changed since 1963?
The target audience for Doctor Who in the 1960s appears to be middle-class Caucasian people. But now, Doctor Who covers a wide spread audience from lots of different backgrounds and is more aimed towards the general public in terms of family audiences and is now in colour rather than black & white.
2) What audience psychographic groups might particularly enjoy Doctor Who?
The psychographic groups that may enjoy Doctor Who is the Aspirer & the Mainstream.
3) What audience pleasures are offered by An Unearthly Child?
An Unearthly Child offers many audience pleasures such as relationships, identity, diversion etc. They offer personal identity because of Susan, our target audience should be able to relate to her because she's a teenage student but surveillance is used because she's smart for her age, for example when Susan reads that book she says "well that isn't right". They also use diversion when they step into the TARDIS and it takes them to a fictional place & the relationships links to Susan and her grandfather.
4) What additional Uses and Gratifications would this episode provide to a modern 2018 audience?
Show is classic/retro, Whovians in 2018 would see it as a rarity/collectable.
5) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to An Unearthly Child?
Visceral Pleasures:
Vicarious Pleasures:
Voyeuristic Pleasures:
Industries
1) What was the television industry like in 1963? How many channels were there?
The TV industry was very small in 1963.
There was only two channels back then, one was the BBC and the other was ITV.
2) Why is Doctor Who such an important franchise for the BBC?
Doctor Who is such an important franchise for the BBC because its been going on for many years which shows that its been a success, this also means that people from all over the world watch it so therefore they sell Doctor Who to lots of countries around the world to accumulate profit. As well as this they make toys and many more products to sell.
3) How does Doctor Who meet the BBC's mission statement to 'inform, educate and entertain'?
Doctor Who meets the 'inform, educate, entertain' pledge as it offers factual historical information and action, drama & science fiction for the audience.
4) How is the BBC funded?
The BBC is funded by a licence fee, which is charged by all British households, companies & organisations using any type of equipment to receive or record live television broadcasts and iPlayer catch-ups.
5) Who regulates the BBC and what is the watershed?
The BBC was self-regulated until 2017 when OffCom started regulating it.
Social and Historical context
1) How does An Unearthly Child reflect the social and historical contexts of the 1960s?
The narrative involves the Doctor and his companions travelling 100,000 years into Earth's past to help some caveman discover fire. This also links to many other events that happened in the 1960s for example in 1961- first man in space.
2) How might audiences have felt towards science fiction in the 1960s?
I think that most of the audience might have felt interested and excited towards science fiction in 1960s, but the other half of the audience not as enthusiastic because 1960's Britain was an area in change and culture.
Narrative: Alien invasion & explosions.
Character: Bad guys & a hero, aliens & robots.
Iconography: Ships, lasers, guns, UFO's & space suits.
Setting: Space, other planets, other dimensions, other galaxies.
2) How does Todorov's theory of equilibrium apply to An Unearthly Child? Try and use the expanded version of Todorov's theory: Equilibrium - Disruption - Recognition - Reparation - New equilibrium.
The equilibrium is when the teachers are teaching normal students in a normal school & the disequilibrium would be when they meet a strange new student, Susan Foreman.
3) Applying Propp's character theory, what character roles do each of the main characters in An Unearthly Child fit into? Alternatively, you may wish to discuss how characters do not fit Propp's character types.
By applying Propp's character theory you are able to see that Susan Foreman is seen as the princess because she's a 'damsel in distress' as she's upset because her teachers are trapped, Ian Chesterton can be seen as a hero figure because he takes lead of the situation and tries to find a way to get out of the TARDIS & Doctor Who is the villain because he's the one who had trapped the teachers inside of the TARDIS nad won't let them go. He also electrocutes Ian as he tries to find a way to escape the TARDIS.
The enigma & action codes is about where the time machine is taking them, are they going to be safe? Why is Susan grandfather doing this? Is his intentions good or bad?
5) What examples of binary opposition (Levi-Strauss) can you find in An Unearthly Child? How do these create narrative or drama for the audience?
Light vs Dark =Inside TARDIS vs outside in Junk yard.
Evil vs good= The Doctor vs Susan and her teachers.
Representations
1) What stereotypes of men are reinforced and subverted in Doctor Who: An Unearthly Child? How?
The stereotype of men reinforced in Doctor Who's An Unearthly Child is that men are stronger than women and that they are see as more important especially when it comes to saving people (mainly women and kids).
2) What stereotypes of women/girls are reinforced and subverted in Doctor Who: An Unearthly Child? How?
The stereotype of women reinforced in Doctor Who's An Unearthly Child is that women are just there on the side lines. They are seen as stupid and people with no power at all, they are the ones who put themselves and others in danger.
3) What are common media stereotypes of young people and old people? Do any of the characters or scenarios reinforce or subvert these conventional stereotypes (consider this was 1963)? Has this changed in more recent series of Doctor Who?
Common media stereotypes of young people in 1963 was that they were quite gossipy and were into things such as going out together with friends. With old people, stereotypes back then were things like old people were grumpy and rude.
4) What representations of race/ethnicity can be found in Doctor Who: An Earthly Child? Is this surprising or not? Give reasons for your answer and consider historical / cultural context (the 1960s). Has this changed in more recent series of Doctor Who?
There's no representation of ethnic minorities at all (no different cultures).
The ensemble cast are all represented as white individuals in the unearthly child. This is not surprising since in 1963's people of different ethnic groups were not chosen to be in casts yet. This has changed in the most recent series of doctor who because the cast is diverse and they have a female police officer and a friend that is black.
Characters in this episode probably belong to a middle-class society.
1) Who is the target audience for Doctor Who? Has it changed since 1963?
The target audience for Doctor Who in the 1960s appears to be middle-class Caucasian people. But now, Doctor Who covers a wide spread audience from lots of different backgrounds and is more aimed towards the general public in terms of family audiences and is now in colour rather than black & white.
2) What audience psychographic groups might particularly enjoy Doctor Who?
The psychographic groups that may enjoy Doctor Who is the Aspirer & the Mainstream.
An Unearthly Child offers many audience pleasures such as relationships, identity, diversion etc. They offer personal identity because of Susan, our target audience should be able to relate to her because she's a teenage student but surveillance is used because she's smart for her age, for example when Susan reads that book she says "well that isn't right". They also use diversion when they step into the TARDIS and it takes them to a fictional place & the relationships links to Susan and her grandfather.
4) What additional Uses and Gratifications would this episode provide to a modern 2018 audience?
Show is classic/retro, Whovians in 2018 would see it as a rarity/collectable.
5) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to An Unearthly Child?
Visceral Pleasures:
Vicarious Pleasures:
Voyeuristic Pleasures:
Industries
1) What was the television industry like in 1963? How many channels were there?
The TV industry was very small in 1963.
There was only two channels back then, one was the BBC and the other was ITV.
2) Why is Doctor Who such an important franchise for the BBC?
Doctor Who is such an important franchise for the BBC because its been going on for many years which shows that its been a success, this also means that people from all over the world watch it so therefore they sell Doctor Who to lots of countries around the world to accumulate profit. As well as this they make toys and many more products to sell.
3) How does Doctor Who meet the BBC's mission statement to 'inform, educate and entertain'?
Doctor Who meets the 'inform, educate, entertain' pledge as it offers factual historical information and action, drama & science fiction for the audience.
4) How is the BBC funded?
The BBC is funded by a licence fee, which is charged by all British households, companies & organisations using any type of equipment to receive or record live television broadcasts and iPlayer catch-ups.
5) Who regulates the BBC and what is the watershed?
The BBC was self-regulated until 2017 when OffCom started regulating it.
Social and Historical context
1) How does An Unearthly Child reflect the social and historical contexts of the 1960s?
The narrative involves the Doctor and his companions travelling 100,000 years into Earth's past to help some caveman discover fire. This also links to many other events that happened in the 1960s for example in 1961- first man in space.
2) How might audiences have felt towards science fiction in the 1960s?
I think that most of the audience might have felt interested and excited towards science fiction in 1960s, but the other half of the audience not as enthusiastic because 1960's Britain was an area in change and culture.
Monday, 13 May 2019
1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
WWW- On the Reveal & OMO questions you show you do know the CSP's but you don't answer the question or offer enough detail. This is exam technique which is easy to improve.
EBI- You've written almost nothing for Q5 & 6 which is 18 out of the 30 marks available. This is always going to result in a low grade.
Exam technique: You need to write enough for the number of marks available.
2) Read through your answers again. Write down the mark you achieved for each question:
Q1: 1 Mark
Q2: 1 Mark
Q3: 2 Marks
Q4: 1 Mark
Q5: 1 Mark
Q6: Didn't do the question
3) Write down five magazine cover conventions. Look back at the original notes if you need help.
1. Title of publication
2. Central image
3. Colour scheme
4. Free offer
5. Slogan
4) Look at the mark scheme for this assessment. Question 3 asked you to write about how the CSP magazine covers persuade the audience to buy the product. Copy two bullet point answers for Reveal magazine and two bullet point answers for Tatler magazine from the mark scheme that you didn't use in your original answer.
Reveal
- The price in the top third is bold and looks like a pound coin which connotes the cheapness of the product.
- Use of paparazzi shots rather than posed shots which make the reader feel as if they are seeing a different side to celebrities and this reinforces the dramatic cover lines.
Tatler
-The setting is blurred which makes it look exotic and uses an outdoor location juxtaposed with the glamorous outfit of the model.
- The strong use of make-up suggests luxury and socialising, which has synergy with the cover lines about socialising and ‘aristo’ which means aristocrats.
5) Look at the mark scheme for Question 5 on the NHS Represent advert. Write down three of the people in the NHS Represent advert (include both their name and what they are famous for) and why they subvert the stereotype for gender or race/ethnicity.
Female Boxer - Olympic medal winner Nicola Adams
Black MP - Labour's Chuka Umunna
Black, female CEO of MOBO - Kanya King
6) For Question 6, read the exemplar answer in the mark scheme. Re-write your own answer to Question 6 making sure you include all three advertising CSPs: OMO advert, Galaxy advert, NHS Represent blood campaign.
The representation of women in the 1950's has changed as they are no longer inferior towards men, For example, they were shown to have interest in looking good for their husbands and cleaning and doing housework while their husband was at work.This has changed over time as the OMO advert suggested otherwise.
The galaxy advert is set in the same period of time as the INK advert, yet they have contrasting representations of women. For example the appearance of Audrey Hepburn with her glamorous costume and make-up but she is still seen as a 'heroine' in need of help. Halfway through the advert there is a subvert female stereotype, it's when she takes the bus drivers hat and gives it to the chauffeur. She changes from a heroine to a protagonist which is a massive contrast to OMO's representation of women.
The NHS Represent advert demonstrates how the representation of women has changed, this is because the advert is led by a strong black female performer; black and Asian women are shown boxing, leading companies (CEO of MOBOs), in the science lab etc. Women are shown independent of men, mentally or physically strong, academically capable in powerful positions. By specifically using language in the lyrics to empower the BAME community.
WWW- On the Reveal & OMO questions you show you do know the CSP's but you don't answer the question or offer enough detail. This is exam technique which is easy to improve.
EBI- You've written almost nothing for Q5 & 6 which is 18 out of the 30 marks available. This is always going to result in a low grade.
Exam technique: You need to write enough for the number of marks available.
2) Read through your answers again. Write down the mark you achieved for each question:
Q1: 1 Mark
Q2: 1 Mark
Q3: 2 Marks
Q4: 1 Mark
Q5: 1 Mark
Q6: Didn't do the question
3) Write down five magazine cover conventions. Look back at the original notes if you need help.
1. Title of publication
2. Central image
3. Colour scheme
4. Free offer
5. Slogan
4) Look at the mark scheme for this assessment. Question 3 asked you to write about how the CSP magazine covers persuade the audience to buy the product. Copy two bullet point answers for Reveal magazine and two bullet point answers for Tatler magazine from the mark scheme that you didn't use in your original answer.
Reveal
- The price in the top third is bold and looks like a pound coin which connotes the cheapness of the product.
- Use of paparazzi shots rather than posed shots which make the reader feel as if they are seeing a different side to celebrities and this reinforces the dramatic cover lines.
Tatler
-The setting is blurred which makes it look exotic and uses an outdoor location juxtaposed with the glamorous outfit of the model.
- The strong use of make-up suggests luxury and socialising, which has synergy with the cover lines about socialising and ‘aristo’ which means aristocrats.
5) Look at the mark scheme for Question 5 on the NHS Represent advert. Write down three of the people in the NHS Represent advert (include both their name and what they are famous for) and why they subvert the stereotype for gender or race/ethnicity.
Female Boxer - Olympic medal winner Nicola Adams
Black MP - Labour's Chuka Umunna
Black, female CEO of MOBO - Kanya King
6) For Question 6, read the exemplar answer in the mark scheme. Re-write your own answer to Question 6 making sure you include all three advertising CSPs: OMO advert, Galaxy advert, NHS Represent blood campaign.
The representation of women in the 1950's has changed as they are no longer inferior towards men, For example, they were shown to have interest in looking good for their husbands and cleaning and doing housework while their husband was at work.This has changed over time as the OMO advert suggested otherwise.
The galaxy advert is set in the same period of time as the INK advert, yet they have contrasting representations of women. For example the appearance of Audrey Hepburn with her glamorous costume and make-up but she is still seen as a 'heroine' in need of help. Halfway through the advert there is a subvert female stereotype, it's when she takes the bus drivers hat and gives it to the chauffeur. She changes from a heroine to a protagonist which is a massive contrast to OMO's representation of women.
The NHS Represent advert demonstrates how the representation of women has changed, this is because the advert is led by a strong black female performer; black and Asian women are shown boxing, leading companies (CEO of MOBOs), in the science lab etc. Women are shown independent of men, mentally or physically strong, academically capable in powerful positions. By specifically using language in the lyrics to empower the BAME community.
Television: Introduction to Science Fiction TV Drama
1) How does Class meet the conventions of a TV drama series?
Class meets the conventions of a TV drama series because, it has characters such as aliens with super powers or laser guns etc.
2) What conventions of the science-fiction genre can you find in the Class trailer? List as many as you can and use NCIS to help you.
3) What other genres are suggested by the trailer (e.g. horror)? Is Class an example of a modern hybrid-genre show?
I think the trailer was based on thriller and action this is due to all the weapons as well as there being a lot of action and fights.4) Class is a spin-off from Doctor Who. At what point does the character of the Doctor appear in the trailer?
At 1:15 the doctor appears.
5) Who do you think the target audience for Class is? Is this a typical target audience for the science-fiction genre? Give reasons for your answer.
I think the target audience for Class is teenagers and above. This is because they are known to have a clearer understanding when a lot of action happens at the same time, unlike little kids.
Class meets the conventions of a TV drama series because, it has characters such as aliens with super powers or laser guns etc.
2) What conventions of the science-fiction genre can you find in the Class trailer? List as many as you can and use NCIS to help you.
The different types of science-fiction genres I can find in Class is space (other planets), laboratories (or experimental props), Aliens (different species) & a post-apocalyptic (struggles to survive).
3) What other genres are suggested by the trailer (e.g. horror)? Is Class an example of a modern hybrid-genre show?
I think the trailer was based on thriller and action this is due to all the weapons as well as there being a lot of action and fights.4) Class is a spin-off from Doctor Who. At what point does the character of the Doctor appear in the trailer?
At 1:15 the doctor appears.
5) Who do you think the target audience for Class is? Is this a typical target audience for the science-fiction genre? Give reasons for your answer.
I think the target audience for Class is teenagers and above. This is because they are known to have a clearer understanding when a lot of action happens at the same time, unlike little kids.
Tuesday, 23 April 2019
Audrey Hepburn Galaxy Advert
1) Who is Audrey Hepburn?
Audrey Hepburn was a British actress, model, dancer & humanitarian.
She was very famous because she won an Emmy, Tony, Grammy & Academy award.
2) Why did Galaxy select Audrey Hepburn for this advert?
They selected her for this advert because they associate there chocolate as the best chocolate to exist, kind of how Audrey Hepburn was viewed as a big Hollywood star.
3) What are the connotations of Audrey Hepburn and celebrity in this advert?
The connotations of Audrey Hepburn in this advert
4) Why is the advert set in the 1950s? What audience pleasure does this provide?
The advert is set in the 1950's because it was the year her film "Roman Holiday" was released, the advert was set in luxurious Italy which created a perfect setting for this type of advert. This would pleasure the audience because it provides intersexuality & nostalgia.
5) What is intertextuality?
Intersexuality is where one media product makes reference to other media products to interest and engage the audience.
6) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?
Audrey Hepburn's film "Roman Holiday" is featured in this advert, this would create an effect on the audience because
7) Which of Propp's character types are represented in the advert? (Note: you will not find them all).
The hero; The man that take Audrey Hepburn away
The heroine; Audrey Hepburn
The donor; The bus driver
8) How does the advert's narrative (story) follow Todorov's theory of equilibrium?
The advert follows Todorov's theory of equilibrium by having an equilibrium, disequilibrium and a new equilibrium. (Audrey Hepburn on the bus, crate of fruit falling in front of the bus and the chauffeur who takes Audrey instead).
9) What representations of gender can you find in this advert?
I can see the representation of women being elegant sitting in the car being driven around enjoying chocolate and men usually being the ones to save the day.
10) Are stereotypes reinforced or subverted in the Galaxy advert? Give example
By the end of the advert Audrey Hepburn is seen as the hero and this subverts stereotypes because usually the man is meant to be seen as the hero.
Audrey Hepburn was a British actress, model, dancer & humanitarian.
She was very famous because she won an Emmy, Tony, Grammy & Academy award.
2) Why did Galaxy select Audrey Hepburn for this advert?
They selected her for this advert because they associate there chocolate as the best chocolate to exist, kind of how Audrey Hepburn was viewed as a big Hollywood star.
3) What are the connotations of Audrey Hepburn and celebrity in this advert?
The connotations of Audrey Hepburn in this advert
The advert is set in the 1950's because it was the year her film "Roman Holiday" was released, the advert was set in luxurious Italy which created a perfect setting for this type of advert. This would pleasure the audience because it provides intersexuality & nostalgia.
5) What is intertextuality?
Intersexuality is where one media product makes reference to other media products to interest and engage the audience.
6) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?
Audrey Hepburn's film "Roman Holiday" is featured in this advert, this would create an effect on the audience because
7) Which of Propp's character types are represented in the advert? (Note: you will not find them all).
The hero; The man that take Audrey Hepburn away
The heroine; Audrey Hepburn
The donor; The bus driver
8) How does the advert's narrative (story) follow Todorov's theory of equilibrium?
The advert follows Todorov's theory of equilibrium by having an equilibrium, disequilibrium and a new equilibrium. (Audrey Hepburn on the bus, crate of fruit falling in front of the bus and the chauffeur who takes Audrey instead).
9) What representations of gender can you find in this advert?
I can see the representation of women being elegant sitting in the car being driven around enjoying chocolate and men usually being the ones to save the day.
10) Are stereotypes reinforced or subverted in the Galaxy advert? Give example
By the end of the advert Audrey Hepburn is seen as the hero and this subverts stereotypes because usually the man is meant to be seen as the hero.
Thursday, 28 March 2019
OMO
1) What year was the advert produced?This advert was produced in the 1950's.
2) How were women represented in most adverts in the 1950s?
In the 1950's women were represented in most adverts as housewives who are good for nothing except for cooking, cleaning etc. All men were seen as superior to women.
3) How does the heading message and typography promote the product?
The message of this advert suggests that no other brand is as good as OMO and the typography is in black and bold, this is done to help the advert stand out.
4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?
As your able to see, the women in this advert has a happy face. This suggests that housework keeps or makes a female happy. She also has a full face of makeup which subverts stereotypes of women caring or keeping up with their appearance. This also suggests that women are meant to look pretty all the time even if they are locked up inside their houses doing house work.
5) Why is a picture of the product added to the bottom right of the advert?
A picture of the product is inserted in the bottom right corner of the advert so that if a person goes to there local shop or supermarket, they already know what this product looks like so they don't have to hunt for it if they want to try it out after that saw this advert.
6) What are the connotations of the chosen colours in this advert?
The colours used in this advert is red, blue, yellow, white and black. These colours are usually used in comic books and comics are usually memorable because of their eye catching colours, since knowing this I suggest that the connotations of this advert was to be memorable for their audience so that they can have an increase on prices.
7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.
This shows their target audience and others what people think about their product by giving a rating and their opinion on the product that they used. This should hopefully persuade their target audience and others to buy their product.
8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.
The representations found of women in this advert subverts stereotypes by saying that they should only be housewives and obtain jobs in a domestic environment.
9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
The prefered reading for this advert would be women are housewives and should only be working at home, they need this product so that they are able to please the males in there house and if they don't have a husband this would help you to look presentable since it makes whites so bright.
10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?
The oppositional reading for this advert would be that this advert is disgusting and women shouldn't be seen as less superior to men.
Tuesday, 26 March 2019
Representation NHS Blood Campaign
1) What does BAME stand for?
BAME stands for Black, Asian and minority ethnic.
BAME stands for Black, Asian and minority ethnic.
2) Why is there a need for blood in the BAME community?
There's need for blood in BAME communities so that we can meet the needs of all the patients in England. For example, a number of blood conditions like sickle cell can be treated through blood transfusions and these diseases mainly affect Black, Asian and minority ethnic people.
They want people from a BAME background to and give blood to help others that need it, such as patients with sickle cell etc.
4) Why is the advert called 'Represent'?
The advert is called 'Represent' because it's representing famous people from every ethnic background, also the 'e' is in the colour red to represent blood.
5) Why have the producers chosen famous BAME celebrities to feature in the advert?
One person represented in this advert is Kanya King.
She's famous because she's the founder of MOBO. Also, she internationally renowned entrepreneur through her role as CEO founder and visionary of MOBO.
Another person represented in this advert is Chuka Umunna.
He's famous because hes an MP.
The last person represented in this advert is Nicola Adams.
She's famous because
6) Why is there a slow-paced long shot of empty chairs at the end of the advert?
There's a slow-pace long shot into the seats at the end because the empty seats represent that barely anyone from BAME backgrounds donate blood, this would have a negative affect on the audience because it would reinforce BAME stereotypes.
7) How does the advert match the key conventions of a typical rap music video?
The advert matches the key conventions of a rap music video because it has direct contact with the camera addressing the audience, props like costume, a clear display of emotions, strong editing cuts between performance and narrative and many low angle shots.
8) How does the advert subvert stereotypes?
Ethnicity - They have a black female Muslim scientist and she subverts stereotypes by being a female Muslim who's also black.
Disability - They have a disabled basketball player who subverts stereotypes because of the fact that he's disabled.
9) How does the advert reinforce certain stereotypes of the BAME community?
The advert reinforces stereotypes of black people being used as entertainment to grab attention, this is shown when there's a big group of black females singing in a group. Also, the asian artist shown subverts stereotypes because asians are usually represented as dentists, doctors etc.
10) Choose one key scene from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).
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