Advertising Key Conventions
1) What key conventions of an advert can you find and what are the connotations of each one?
I can find several key conventions from this advertisement such as a central image, direct address, colour scheme, text etc.
2) For each convention, write about how this appeals to a target audience.
The central image contains a picture of two burgers with writing above. The writing is in a sans serif font so that the reader feels connected to the advert, it also uses direct address so the reader would feel more confident to buy the product. The bigger burger is meant to be a MacDonald's one and the other one is meant to be Burger King.
The advert company is trying to draw out Burger King's food and say it isn't as good as MacDonald's. This is a good marketing strategy.
3) What is the USP of the product and how do you know?
The unique selling point of the product is that the burger is more filling and fresh then their competitors, I know this because if you look at the two different burgers in the advertisement "THEIRS" is smaller and looks less filling, not fresh etc. Where as "OURS" looks bigger and more filling, fresher then their competitors. This is a good strategy to get people on your side instead of the competitors.
The unique selling point of the product is that the burger is more filling and fresh then their competitors, I know this because if you look at the two different burgers in the advertisement "THEIRS" is smaller and looks less filling, not fresh etc. Where as "OURS" looks bigger and more filling, fresher then their competitors. This is a good strategy to get people on your side instead of the competitors.
No comments:
Post a Comment