Introduction to Music Video

Music Video CSP

1) What are the key conventions of music video?
Key conventions of music videos contain fast paced camera work & editing, visual effects, some kind of narrative or performance shown etc.

2) What is intertextuality?
Intertextuality refers to a process on which one media text makes references to another, this is mainly used in film, television, music videos, advertisements etc. An example of this would be Michael Jackson's Thriller music video which had the narrative of a horror film.

3) When did music videos first become a major part of the music industry?
Music videos became a major part of the music industry and were designed as a promotional device to sell the brand or the artists.

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?
In 1980's MTV was launched meaning that huge budgets were contributed to producing creative music videos to draw an audience's attention.

5) How are music videos distributed and watched in the digital age?
Music videos are now watched on portable devices such as mobiles, tablets, laptops etc.