One Direction CSP
Industry
1) How were One Direction formed and how is this reflected in the music video for History?
One Direction was media constructed in a positive way, this is shown in the video where they make it seem as if they won X Factor when they came 3rd place. Also,
2) What is vertical integration?
Vertical integration is when a one conglomerate owns different companies in the same line of production. An example of this would be how Disney owns film studios, TV channels, CGI specialists etc. Complete ownership = more profit
3) What is horizontal integration?
Horizontal integration is when one company buys other companies which are at the same level of distribution as them. An example of this would be how Facebook bought Instagram at the cost of $1 billion to cancel out competition. This allows a company to widen their audience range but also helps them find other ways to make money.
Technical convergence has changed the way audiences consume music videos because when music videos first came out they were used to help draw an audience's attention, so that they would decide to buy the song. But nowadays no one really pays attention to music videos
The way audiences consume music videos over the past 40 years have changed massively, this is because history was made when MTV (the first 24-hour video music channel) was launched and changed everyone's view of music, everyone was excited about this etc. But now MTV has taken out their music element and has shortened it down to an hour, now they promote ___________. This was done because no one pays attention to music videos anymore since its become a compulsory element to music.
5) As a manufactured band, what influence do Simon Cowell and the record company Syco (part of Sony) have over the content and release strategy of One Direction music videos?
Since One Direction is a constructed band, Simon Cowell & Syco Records have a major impact over the content & release strategy of One Direction's music videos, I believe this because without Simon Cowell they wouldn't really be anything so therefore if they don't follow his orders why would he still promote and show them in a good light.
Audience
1) What is the main One Direction audience - demographics and psychographics?
One Direction was a worldwide band, but despite being worldwide you're able to see a main female audience of caucasians around teenager years.
2) What audience pleasures are offered by the music video for History?
The main audience pleasures given within this video would be diversion, personal identity & relationships. Diversion would happen throughout the whole music video as fans of this band would feel homesick knowing that this is their last song together as a collective. Personal identity would be when they show shots of their fans, for example they show numerous footage from behind the band when they step on stage to perform at concerts. This would tap into personal identity because if your a fan of them you would be able to recognise the places or you could have even been there yourself which leads to nostalgia. Personal relationships would be when they show the balcony scene because they add in diegetic sound of the crowd screaming.This would tap into personal relationships because it gives the crowd some kind of "voice" in the music video.
3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to One Direction fans. Why did you choose those moments?
I've decided to use the shots below because it gives a quick summary of what the music videos constructed to show.
First shot - first audition together as a collective and shows that they were constructed together in a good way because they became a well known boy band.
Simon Cowell close up - he's smiling and as he rarely smiles this shows us that he sees them as the next upcoming thing, so he signs them to his record label (Syco Records).
Last shot - they end up splitting and going in separate directions to show that their time together and time as a celebrity has come to an end.
4) What is nostalgia and why is it a key audience pleasure for the History music video?
Nostalgia is when you think about your past, good or bad, and it makes you cry or feel homesick. This is a key audience pleasure for the music video because it shows the band on their first stage performance to their last, and the song promotes their last times together. This would make their fans cry or feel homesick knowing that this is their last song, and that they won't be making new music as a collective.
5) How are fans positioned to respond to the video? What do the producers want One Direction fans to take from the video?
The video starts off with black & white shots of when they look like babies and gradually moves onto shots of them when they look older but in between these shots are coloured ones of them presently, at the end of the video they separate and go different directions. The producers done this to represent an end to One Direction & to let their audience know that they won't be seen in the industry together.
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