Newspaper: Daily Mirror Case Study

Daily Mirror Case Study

Language

1) Write the definition of the following key language for newspaper front pages:

Masthead: The title block of the newspaper
Incentive: A special offer or voucher used to draw a readers attention (usually in tabloid newspapers)
Pug: Something to catch the readers eye
Splash Head: The lead story
Slogan: Sums up ethos of newspaper
Dateline: The date the newspaper was published 
Kicker: Story at the top of the paper to draw interest in content
Byline: Gives the name of the article writer
Standfirst: Introductory paragraph usually in bold 

2) How much does a copy of the Daily Mirror cost?
A copy of the Daily Mirror costs £1.20

3) What are the main stories on the CSP edition of the Daily Mirror?
The main stories on the CSP edition of the Daily Mirror were about the Coronation Street actor Michael Le Vell aka Kevin Webster and the one about the Royal Family "Meghan's dad WILL walk her down aisle"

4) Why is the choice of news story on the CSP front page typical of a tabloid newspaper?
It's a typical tabloid news story because of the use of slang "CORRIE KEV'S...COPS...BUST-UP" and because of the use of big pictures to cover up the front page. Also, they sensationalised news. An example for this is Kevin's story where it says he was arrested in bold but says "will take no further action" in smaller text.

5) What is the balance on the Daily Mirror front page between images, headlines and text?
On the Daily Mirror front page your able to see that there's no balance between images and text, since the main audience for the Daily Mirror is working class they added more pictures than text to draw their audiences.

Industries

1) What company owns the Daily Mirror?
Reach owns the Daily Mirror, but they were formally owned by Trinity Mirror.

2) What is the Daily Mirror's circulation in 2020? How many papers did the Daily Mirror used to sell back in the 1990s?
In the 1990's the Daily Mirror used to sell over 3 million a day, but nowadays they sell around 500,000 a day. This would be because of the internet and how we able able to access news instantly for free.

3) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?
The Daily Mirror and the rest of the newspaper industry have decided to create news online so that its accessible from the any portable device, giving regular updates so that your able to catch up with the latest news whenever you want.  

4) What does IPSO stand for and what is IPSO's job?
The IPSO stands for Independent Press Standards Organisation, they regulate newspapers and magazines. This is to help us protect our individual rights and help to maintain freedom of expression for the press.

5) Why do some people want stronger regulation of British newspapers?
Some people want a stronger regulation of British newspapers because the IPSO is voluntarily regulated meaning that some people within the news industry probably work there, I see why this may concern certain people because it means that they are going over to mark their own work. 

Audience

1) What is the target audience for the Daily Mirror?
The target audience for the Daily Mirror is mainly people over the age of 55, but they also have a younger audience. 45% of their audience are over the age of 65, 61% of their audience are 55+ & 6% are aged 15-24. 

2) Why does the Mirror front page story appeal to the Daily Mirror audience?
The front page of the Daily Mirror appeals to their target audience because of the fact that they slyly share the same target audience as Coronation Street.   

3) Why might a reader enjoy the Daily Mirror?
A reader may enjoy the Daily Mirror because of their use of surveillance, they give out a lot of information about the world in such simple detail. As well as this, they give a sense of diversion and personal relationships because of how they space out their celebrity gossip as well as royal family gossip.

4) Why are print newspapers generally read by older audiences?
Print newspapers are generally read by a much older audience because younger people get their news from the internet.

5) How is the 'Back from the Red' local election story on the double page spread constructed to appeal to Daily Mirror readers? 
It's constructed to appeal to a Daily Mirror audience because majority of them would most likely support the Labour party and they are making the Conservative party look bad.


Representation

1) How does the Daily Mirror represent the Conservative Party and its MPs?
The Daily Mirror represents the conservatives as inferior towards the Labour Party, they do this because they do not agree to anything the Conservatives say.

2) How does the Daily Mirror represent the Labour Party and its MPs?
The Daily Mirror represents the Labour Party as ethical compared to the Conservatives, they do this because they agree with Labour.

3) How does the Daily Mirror represent Teresa May and Jeremy Corbyn as political leaders?
The Daily Mirror represents Teresa May as a clown even though she's meant to be a political leader, they did this because they do no agree with what the Conservatives want for our country. They had also added a picture of her when she looked idiotic they did this because she's the leader of the Conservatives. However, the Daily Mirror represents Jeremy Corbyn as a hero this may have something to do with their slogan "Fighting For You". Most Daily Mirror readers are working class and this means that they would most likely vote for the Labour Party, since knowing this it would make sense to supporting and showing off Labour as superior. Even if they lost the election. 

4) How does the Daily Mirror represent celebrity?
The Daily Mirror represents celebrity as important but they also show them in a bad light, they do this because in the news industry bad news is good news. Nowadays, people show more love and respect towards  celebrities. Some people may even worship them and this is why the Daily Mirror shows them in this type of way.  

5) Why did the Daily Mirror include a discussion about a Conservative councillor suspended for racism in the double-page spread politics story? 
The Daily Mirror included a discussion about a Conservative councillor being suspended for racism because they do not support anything that the Conservatives have to say. Also they made them look bad straight after they won the election to show us (the whole of Britain) who we decided to choose to rule our country.

Videogames: Kardashain Case Study

Kardashain Case Study

Language

1) What is the objective when playing the Kim Kardashian: Hollywood game?
The objective when playing Kim Kardashian Hollywood game to is become a popular and successful an A-List celebrity who's famous on social media and knows a lot of other celebrities.

2) What is an A-list celebrity? Why is it important in Kim Kardashian: Hollywood?
An A-List celebrity is the highest rank of being famous and its important to Kim Kardashian Hollywood because 

3) How do you download the Kim Kardashian: Hollywood game?
You download the the Kim Kardashian Hollywood game on the app store.

4) What is the narrative or story-line of Kim Kardashian: Hollywood? Where is it set?
There are a lot of different narratives/story-lines for the Kim Kardashian Hollywood game, but the main narrative/story-line is to become an A-List celebrity.

5) What characters can you play as? What characters appear in the game?
On Kim Kardashian Hollywood you make your own avatar to play as. The characters that appear in the game are Kim Kardashian, your avatar and lots of other famous characters.


Industries

1) How much does Kim Kardashian: Hollywood cost?
Kim Kardashian: Hollywood costs more than $220 million

2) How does the game make money?
Kim Kardashian Hollywood makes its money by adding in app purchases, subscriptions (gold $49, sliver $20, bronze $5) and advertising (fashion, beauty products etc.)

3) What subscriptions are available to Kim Kardashian: Hollywood?
The subscriptions available to Kim Kardashian are gold, silver and bronze.

4) How was Kim Kardashian: Hollywood marketed and promoted?
Kim Kardashian: Hollywood was marketed and promoted by advertisement on television, social media and fashion.

5) How does Kim Kardashian: Hollywood use media convergence to cross-promote the game and the Kardashian brand?
Kim Kardashain: Hollywood uses cross-promotion because she has a lot of famous family members and friends who are loved by the media because of the different things they specialise in so she decided to promote her brand to a bigger target audience by getting people to support her.


Audience

1) Who is the intended audience for the Kim Kardashian Hollywood game? Why do you think this?
The intended audience for Kim Kardashian: Hollywood are young females around the ages of 7-13 who may be interested in becoming famous online or in real life. This may also lead to the fact that females are mainly seen to play games on phones or tablets (on the go) where as males like to play computer games.

2) What audience pleasures are provided by the game? Use Blumler & Katz's Uses and Gratifications theory.
The game provides Diversion & Escapism by leading a lifestyle that some people may aspire to, it provides Personal relationships because it fully engrosses you to ensure your avatar is complete, it provides Surveillance & Information because it looks at other celebrities in the game. It also includes Personal identity because it looks at relationships and advice. 

3) Why is the game so addictive for audiences?
The games seen as addictive for audiences because they are being entertained, this is the idea of Blumler + Katz uses and gratification theory of escapism. The game has tasks which would make the audience want to complete, so therefore they will get addicted and want to play more of the game. 

Read this article from Forbes on why the Kim Kardashian game is so successful. If the website is blocked in school, you can access the text of the article here.

4) Why does James Liu think Kim Kardashian: Hollywood is so successful?

5) What does James Liu suggest is the reason players keep coming back to the game?
The frustration of the lack of energy, most of the events require more then one energy to complete. 


Representations

1) What representations of women can be found in Kim Kardashian: Hollywood?
The representations found of women that's found in Kim Kardashian: Hollywood are that women are seen as strong and independent who have control over their own lives, but also theirs certain female characters such as Willow who start an issue with you over a boy which leads into the fact that girls are petty. 

2) What representations of race, ethnicity or sexuality can be found in the game?
Representations of race, ethnicity & sexuality are found as all positives in this game because you are able to make your avatar anything you want.

3) How does the game both reinforce and subvert stereotypes in the media?
It reinforces stereotypes by forcing the appearance of women to  look a certain way, like an Instagram model or influencer. It forces the life of fame upon young males/females.

4) What does the game suggest regarding modern perceptions of celebrity and how to get famous?
Kim Kardashian: Hollywood suggests that to be famous you have to look a certain way online and on social media, you also have to act a certain way and it may give you the kind of feeling as if you have to see yourself as more superior compared to all the other people you are around.

5) How might someone criticise the representation of celebrity in Kim Kardashian: Hollywood?

Someone may criticise the representation of celebrity in Kim Kardashian: Hollywood because of the way they sexuality her in the game, the emphasis on certain body parts such as her breasts which makes females at a young age think that they have to look a certain way.

Videogames: Lara Croft Case Study

Lara Croft Case Study

Language

1) Who is Lara Croft and when did she first appear in a videogame?
Lara Croft is a female protagonist and and she first appeared in a videogame in 1966.

2) What classic films influenced the creation of Lara Croft and the Tomb Raider games?
Indiana Jones was the film that influenced Eidos to create the first Tomb Raider game.

3) How has Lara Croft and Tomb Raider moved beyond just being a videogame?
Lara Croft and Tomb Raider has moved beyond just being a videogame because there have been movies based on the character of Lara Croft and more games have developed off Tomb Raider such as Lara Croft Go.

4) What devices can you play Lara Croft Go on?
Phones, Tablets, iPads etc.

5) What type of game is Lara Croft Go?
Lara Croft Go is an adventure puzzle based game.

6) How does Lara Croft Go use narrative (storyline)?
The narrative of Lara Croft Go is to go through to complete lots of different mazes to unlock individual levels while collecting gems and artefacts to help complete the game.

7) What iconography can be found in Lara Croft Go? How does this help communicate the sub-genre of videogame?
The iconography found in Lara Croft Go is costume, weponds & props. The sub-genre communicated is danger and action.

8) What other characters or enemies feature in the game?
The characters found in Lara Croft Go is Lara Croft, spiders, snakes etc.

9) What is the setting for Lara Croft Go? How does this compare to previous Lara Croft or Tomb Raider games?
The setting for Lara Croft Go is set in an Amazon jungle with ancient ruins, this compares to a Tomb Raider game because it has kind of the same setting. Mainly games like Tomb Raider or Lara Croft Go are set in ancient ruins.

10) Read this BBC article on the history of Lara Croft and Tomb Raider. How has the character of Lara Croft evolved over the last 20 years?  
The character of Lara Croft has evolved over time because she used to wear short ridiculous clothing but now shes more dressed and wears clothing that's suitable for exploring.

Industries

1) What does PEGI stand for?
PEGI stands for Pan European Game Information

2) What is PEGI's job?
PEGI's job is to use the rating system to rate video games in the European to help the consumers make informed decisions when buying a video game or an app through the use of age recommendations and content descriptors.

3) Which company created Lara Croft Go?
Lara Croft Go was developed by Square Enix Montreal, a studio that was founded to develop a triple-A Hitman game but was re-purposed to create mobile games for the West.

4) What two popular videogame franchises were combined to create Lara Croft Go?
Lara Croft Go is the combination of two successful franchises, Lara Croft Tomb Raider & Hitman Go mobile game.

5) What else is part of the Lara Croft/Tomb Raider franchise?
Hitman Go is apart of the Lara Croft & Tomb Raider franchise.


Audience

1) Why might an audience enjoy playing Lara Croft Go?
An audience may enjoy playing Lara Croft Go because it uses Blumler and Katz Uses and Gratifications theory of diversion and personal relations. Diversion is a good way to hook gamers into your game as a way of escapism so that they loose track of time, where as personal relations will have you as a gamer feeling a sort of way towards a character. For example, getting upset if a character dies.

2) Where and when might an audience play a game like Lara Croft Go? Think about the device it is played on and the times of the day someone might want to play the game.
Because of the fact that Lara Croft is a phone and tablet game an audience may play this type of game when they are on the go, when they are waiting for something or when they get bored. This is because its an easy access game.

3) How did Square Enix design Lara Croft to make it appealing to an audience?
Square Enix designed Lara Croft to appeal to an audience because it used two very popular games back in the 19th century to grab a large audience, also it uses puzzles and females are more likely to play puzzle games so that is how they upped there gamers.

4) Which of Blumler and Katz's Uses and Gratifications theory might apply to Lara Croft Go?
Diversion (entertainment)
Personal relationships (social interaction)

5) Who is the target audience for Lara Croft Go? How does brand loyalty contribute to this target audience?
Lara Croft Go is targeted mainly at a female audience since its a puzzle game and female are usually interested with puzzle games, but its also because of the fact that the protagonist is female and shes an adventurer and females like action and adventure.


Representation

1) How are women usually represented in videogames?
Women are usually represented as some kind of sex object in videogames, this is because they are mainly not wearing a lot of clothes.

2) How does the character of Lara Croft reinforce female stereotypes in the media?
Lara Croft reinforces female stereotypes because they focus on her appearance, they make her over sexualised (sound effects and clothing)

3) How does the character of Lara Croft subvert female stereotypes in the media?
Lara Croft subverts female stereotypes because during 1966 she was the first female playable character and she was a protagonist. Also, she has male traits such as superior strength, intellect/skill and she knows how to handle weponds.

4) Why do some people believe the videogames industry is sexist and needs to change?
Some people believe that the videogame industry is sexist because most of the female characters are represented as sexual objects because of the fact that the creators decide to emphasis certain body parts (making them bigger, short clothing etc.)

5) Do you think Lara Croft is an empowering feminist icon or just another objectified woman designed to appeal to male gamers?
I think Lara Croft is an empowering feminist icon because shes a female character who isn't in need of saving by any male character because she knows how to defend herself and shes a protagonist , but on the other hand some people may disagree and see her as an objectified woman design to appeal to male gamers because of how they emphasis on certain body features and wears a certain type of clothing to make them more known.

https://youtu.be/GoyGlyrYb9c

1) What were the first videogames like?
The first videogames had bad quality, were simple and almost had to do the same thing for each game. For example, Pong.

2) How have videogames changed over time?
The quality has changed and they are more sophisticated, also each game has its own narrative.

3) What do the most successful games have in common?
The most successful games were Pacman, Tetris, Street Fighter, Minecraft, Call Of Duty, Mario Kart Wii.The thing that they all had in common was the fact that they all came out different compared to the games during there time.

4) What criticisms have been made towards videogames?
Criticism made towards videogames is that is promotes violence and it may be an influence on young children or teens.

https://youtu.be/2gUtfBmw86Y
https://www.theguardian.com/games/2018/mar/07/fortnite-battle-royale-parents-guide-video-game-multiplayer-shooter

1) How many Fortnite players are there worldwide?
There are approximately 250 million players worldwide.

2) Why is it so popular? What are the audience pleasures of the game?
Fortnite is popular because its free, fun and has a very silly offbeat sense of humour.

3) Why might some people criticise Fortnite?
Some people may feel the need to criticise Fortnite because its too addictive.

4) Copy and paste two comments from 'below the line' of the Guardian article - these are comments written by Guardian readers in response to the feature. Select one comment you agree with and one you disagree with and explain why.

Statement Of Intent, Learner Response & Feedback

1) Read your feedback carefully and then write a summary of it in your own words using WWW / EBI.

WWW:

  - My statement of intent is a good idea n matches the brief.

  - It would interest my target audience.

  - I have an advantage to get into the higher grades (5-9)

EBI:

  - I need to add in stereotypes.

  - Need to go into more detail & add meanings.

  - 

2) Do you need to make changes to your narrative? Why?

Personally, I feel as if i need to make changes to my narrative because I feel as if I need to focus more on the main character in my advert and the other people that would be around them.

3) How can you improve the use of media terminology in your statement of intent?

I can improve my media terminology by adding stereotypes and subvert stereotypes into my statement of intent.

4) Representation & stereotyping was a weakness in some drafts. How will you address the key concept of representation in you next draft?

In my next draft I will address the key concept of representation by adding more detail.

5) Finally, think about audience. Why would the target audience (14 - 18 year olds) enjoy your adverts?

The target audience should enjoy my advert because most of them should be able to relate to my advert in the concept of trying to become up there and big or leaning towards the fact that they may have low self esteem.

Coursework: Summer Project 2019

1) Research: lifestyle TV adverts
http://www.youtube.com/watch?v=mEB1C59hCvs#action=share

Narrative: What is the story of the advert?

The story of this advert is like documentary based this is because you have a group of young people talking about their lifestyles and how sports has had a big impact on them, this is then followed by them explaining how this n the help of Nike has made them become a true Londoner.

Audience: What does the advert suggest about the lifestyle of someone who uses this product or brand?

This advert suggests an athletic lifestyle of someone who uses this product, this is because it shows us how

Representation: What representations of young people can you find in this advert?

The representation of young people in this advent is positive. This is because young people are shown working hard & achieving their goals. Also the video varies in different types of races so it doesn’t matter if your black or white. This suggests that anyone can achieve their goal if they really wanted
to.

https://youtu.be/oAoOdhtbBms

Narrative: What is the story of the advert?

The story of the advert is that you shouldn't give up no matter what this is because you have a chjild show that doesn't give up and always tries. Also, it shows that parents need to be there to help their kids out to try help them accomplish what they want.

Audience: What does the advert suggest about the lifestyle of someone who uses this product or brand?

The advert suggests that people who shop at Publix are families/parents who want the best for their child's future in life. This is because if you shop their your child shall succeed in life. 

Representation: What representations of young people can you find in this advert?

The representation of young people in this advert is positive. This is because it shows a positive representation of members from BAME communities who end us succeeding in life.

https://youtu.be/nx5oYrMuc1M

Narrative: What is the story of the advert?

The story of this advert is

Audience: What does the advert suggest about the lifestyle of someone who uses this product or brand?

The advert suggests

Representation: What representations of young people can you find in this advert?

The representation of young people in this advert is seen as

2) TV advert planning and Statement of Intent

Plan out the brand of body spray you will advertise and the narrative for your new, original TV advert. Next, write the first draft of your genuine 300-word Statement of Intent. The final draft of this will be submitted to the exam board alongside your TV advert and is worth 10 marks of the overall 60 marks available.

Guidance is provided by AQA in their NEA Student Booklet but we strongly recommend you also look at our Statement of Intent suggested content document too.

My idea for this advert is that I’m going to use a Lynx spray and I want to make it kind of like a documentary on a person’s life who is an upcoming artist, this is because I want to make it seem as if the spray I’m advertising gives people confidence and helps then unlock all their close doors. This should make people with low self-esteem become more confident because they’ve just seen an advert which they should be able to relate too. This could also make them become much more confident and push themselves as they’ve seen someone in a similar situation become successful because they tried harder and believed in themselves a bit more.

Coursework: Preliminary Exercise

TV Advert - 'Late 2 Lesson'

Key Information:

Length: approximately 30 seconds

Equipment: Smart phone or a school Canon Legria (limited numbers available).                  Note: you may need to bring in the cable to capture the videos from your phone.

Groups: None. You MUST work individually. However, other people can act in the advert or operate equipment (e.g. camera, sound) as long as they are directed by the candidate submitting the work. You may want to get into groups of two or three to help each other complete this task.

What your TV advert needs to include

Content: Your scene must include match-on-action editing and a pack shot that clearly demonstrates to the audience that this is a TV advert for a body spray product.

Camerawork: You must include at least one long shot, medium shot, close-up, extreme close-up, over-the-shoulder shot and either a high or low angle shot. You also must include both fixed camera shots and camera movement (e.g. handheld, tracking, pan etc.)

Editing: You must include match-on-action continuity editing.

Sound: You must include dialogue or voiceover plus music to help establish the brand and lifestyle of the audience you are targeting. 

Deadlines

Planning and filming: This week's lessons 

Editing and final deadline: Next week Thursday

Statement of intent;

   - I want to set it as if the student whose late to class is popular, this is because it would symbolise a strong and bold meaning to the spray.

   - I want my character to hang out by the basketball court or to go to the wrong class by mistake which will make them late.

   - When my character realises that he/she went to the wrong class or realises that she's really late she will run down the corridor, when he/she knocks on the door the teacher will be angry that he/she is late.

   - But then the teacher decides to let him/her off, I want to indicate that the spray was the reason his/her teacher let him/her off.