Tatler CSP Case Study
1) Based on the trailer, what type of people produce & read Tatler?
Consider demographics and psycographics.
Based on the Tatler trailer, I believe that people who are rich and live in a wealthy lifestyle read and produce Tatler magazines.
Consider demographics and psycographics.
Based on the Tatler trailer, I believe that people who are rich and live in a wealthy lifestyle read and produce Tatler magazines.
2) Look at the Tatler Media Pack 2018. Go to page 2: how does the editor introduce the magazine?
On page 2 of the Tatler magazine the editor introduces the magazine as fabulous & sensational. They also say that rich people who read the magazine live the life that's reflected on the magazine pages.
3) What do the demographic details suggest about the average Tatler reader? (Page 4)
The demographics suggest that an average Tatler reader is around the age average of 41 and that 73% of them are women. Most of the readers live in London or in the South-East.
4) Look at page 6. What do Tatler readers think about fashion? How much do they spend?
Tatler readers spend a lot of money on fashion clothing, accessories & shoes. They spend their money as soon as something new comes out so therefore the price is at a higher amount of value, this shows us that Tatler readers are rich.
5) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the pyschographic groups who read Tatler?
The different types of special edition Tatler magazines are:
- A Travel Guide (which releases in January)
- A Wedding Guide (which releases in March)
- A Beauty & Cosmetic Surgery Guide (which release in April)
- A Spa Guide (which releases in June)
- A Watches & Jewellery Guide (which releases in July)
- A School Guide (which releases in October)
This suggests that the people who read Tatler magazine are upper class people. Their personality and attitude may be about themselves or giving back to people. Their interests and values are about materialistic products such as watches and probably playing sports such as golf.
There are 9 of the 12 different types of key design features on the front cover of the Tatler magazine.
2) What is the font choice used in the title and what does this choice connote?
There's two different types of fonts used on the front cover of the Tatler magazine. One of the fonts is serif and the other is sans-serif, a serif font communicates to the audience that this is a more formal text and sans-serif font communicates that the text written is more modern.
3) What font is used for the cover lines? What does that choice connote?
The font used is sans-serif and the connotation for using this font is to be friendly and communicate easily to a modern audience.
1) What different groups of people are represented on the cover?
The people usually represented on the pages of Tatler are young white females between the ages of 18-32. They are seen and represented as pretty and wealthy women.
2) What do the cover lines suggest about the lifestyle of rich people in the UK?
The cover lines suggests that the lifestyles of rich people in the UK care about their appearance, for example the want the latest clothes, shoes, bags etc.
This could represent us as materialistic.
3) Are there any stereotypes being reinforced or subverted? How & Why?
The stereotype is reinforced by the models seen in the pages of Tatler. There mainly white, skinny and have slim faces.
4) Are there any misrepresentations or under-representations of groups? What might this suggest about the target audience?
There is a under-representation of males in this magazine cover and in Tatler in general.This suggests that the target audience finds female models better.
5) What would be the preferred and oppositional readings to this cover of Tatler?
1) What aspects of British life or people are NOT reflected in Tatler?
The aspects of British life which isn't represented in this magazine is people who work in middle classes or lower classes.
2) Tatler runs special issues on holidays.
What does this suggest about the magazine's representation of life in Britain?
This suggests that us as British people are organised and see certain months for certain things only.
3) What audience groups might be offended or insulted by the front cover of Tatler April 2017?
Black people and lower class may be offended by the front covers of a Tatler magazine because they are implying that to read this magazine you need to be a white rich female.
4) Find three other front covers for Tatler. What issues or problems are regularly featured in Tatler?
One issue is that Tatler only use models who are skinny and have a body that might have to reach the expectations of women from upper class.When people from other classes come across a Taler magazine they might start feeling really insecure to the point they don't realise that most of the models are Photoshop. Another issue is that most models on the front cover of Tatler are white. Tatler always seem to be white washing their central image so they apparently start looking more "attractive" and "beautiful".
The demographics suggest that an average Tatler reader is around the age average of 41 and that 73% of them are women. Most of the readers live in London or in the South-East.
4) Look at page 6. What do Tatler readers think about fashion? How much do they spend?
Tatler readers spend a lot of money on fashion clothing, accessories & shoes. They spend their money as soon as something new comes out so therefore the price is at a higher amount of value, this shows us that Tatler readers are rich.
5) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the pyschographic groups who read Tatler?
The different types of special edition Tatler magazines are:
- A Travel Guide (which releases in January)
- A Wedding Guide (which releases in March)
- A Beauty & Cosmetic Surgery Guide (which release in April)
- A Spa Guide (which releases in June)
- A Watches & Jewellery Guide (which releases in July)
- A School Guide (which releases in October)
This suggests that the people who read Tatler magazine are upper class people. Their personality and attitude may be about themselves or giving back to people. Their interests and values are about materialistic products such as watches and probably playing sports such as golf.
Media Language;
2) What is the font choice used in the title and what does this choice connote?
There's two different types of fonts used on the front cover of the Tatler magazine. One of the fonts is serif and the other is sans-serif, a serif font communicates to the audience that this is a more formal text and sans-serif font communicates that the text written is more modern.
The font used is sans-serif and the connotation for using this font is to be friendly and communicate easily to a modern audience.
Representations;
1) What different groups of people are represented on the cover?
The people usually represented on the pages of Tatler are young white females between the ages of 18-32. They are seen and represented as pretty and wealthy women.
The cover lines suggests that the lifestyles of rich people in the UK care about their appearance, for example the want the latest clothes, shoes, bags etc.
This could represent us as materialistic.
3) Are there any stereotypes being reinforced or subverted? How & Why?
The stereotype is reinforced by the models seen in the pages of Tatler. There mainly white, skinny and have slim faces.
4) Are there any misrepresentations or under-representations of groups? What might this suggest about the target audience?
There is a under-representation of males in this magazine cover and in Tatler in general.This suggests that the target audience finds female models better.
5) What would be the preferred and oppositional readings to this cover of Tatler?
The preferred reading of this edition of Tatler would be that it is very stylish, sophisticated and modern. The oppositional reading is
Social and cultural context;
The aspects of British life which isn't represented in this magazine is people who work in middle classes or lower classes.
2) Tatler runs special issues on holidays.
What does this suggest about the magazine's representation of life in Britain?
This suggests that us as British people are organised and see certain months for certain things only.
3) What audience groups might be offended or insulted by the front cover of Tatler April 2017?
Black people and lower class may be offended by the front covers of a Tatler magazine because they are implying that to read this magazine you need to be a white rich female.
4) Find three other front covers for Tatler. What issues or problems are regularly featured in Tatler?
One issue is that Tatler only use models who are skinny and have a body that might have to reach the expectations of women from upper class.When people from other classes come across a Taler magazine they might start feeling really insecure to the point they don't realise that most of the models are Photoshop. Another issue is that most models on the front cover of Tatler are white. Tatler always seem to be white washing their central image so they apparently start looking more "attractive" and "beautiful".
No comments:
Post a Comment